The Evolution of Location Data and Consumer Privacy with Francesco Guglielmino of Cuebiq

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy. Key Takeaways: (03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges. (12:22) How younger generations show greater willingness to use digital tools. (13:25) Doing the right thing and why it means making tough decisions without reward. (15:21) When products are free, users’ data is the product. (20:01) Why weaknesses in the anonymity of location data require solutions. (24:32) Deploying a system to remove all data of users potentially underage. (27:06) Why Francesco’s platform allows clients to customize analytics while protecting privacy. (30:04) Handling location data remains challenging and expensive. Resources Mentioned: Spectus Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX