Misleading Ads: Ad laws and Consumer Protection for Marketers
Manage episode 457925065 series 3506216
Rebecca Tushnet discusses the potential explores the implications of misleading advertisements, particularly concerning pregnancy clinics. Even true statements can be disparaging if they mislead consumers. Cases like the California lawsuit questioning the use of "Dr." titles. Tushnet examines when products like milk can be labeled as such and scrutinizes claims like "clinically proven" by SlimFast. She also addresses dark patterns, deceptive tactics affecting user behaviour, and the FTC's enforcement of these laws. Additionally, she contrasts the U.S. approach to advertising and good faith with European standards, highlighting challenges like drug subscription cancellations.
148 episod