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Ep 31: The Power of Positioning
Manage episode 442938695 series 3509706
Kandungan disediakan oleh Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and not trying to appeal to everyone. Why?
Positioning is incredibly important for attracting and retaining clients who truly appreciate your work--the key to successful client relationships! Learn how Cheryl uses strategic positioning in her every aspect of her business and how you can start doing this also!
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