Pergi ke luar talian dengan aplikasi Player FM !
3. The "Messy Middle" of Purchase Decisions
Manage episode 268995596 series 2771383
Last week Google released a report called "Decoding Decisions: Making Sense of the Messy Middle". It's about understanding the complexities of the customer journey, studying purchase decision behaviour across 31 categories, at a time when e-commerce is growing as a result of COVID-19.
If you didn’t read the 100 page report, worry not! I did and that’s what I am going to summarize in this episode.
I will also tell you about the Chief Marketer pre and post-covid survey of Marketers and how you can understand what's in a competitor’s tech stack.
Catch all the show notes at www.cxforcxos.com
4 episod
3. The "Messy Middle" of Purchase Decisions
CX For CXOs: Customer Experience, MarTech and Digital Truths
Manage episode 268995596 series 2771383
Last week Google released a report called "Decoding Decisions: Making Sense of the Messy Middle". It's about understanding the complexities of the customer journey, studying purchase decision behaviour across 31 categories, at a time when e-commerce is growing as a result of COVID-19.
If you didn’t read the 100 page report, worry not! I did and that’s what I am going to summarize in this episode.
I will also tell you about the Chief Marketer pre and post-covid survey of Marketers and how you can understand what's in a competitor’s tech stack.
Catch all the show notes at www.cxforcxos.com
4 episod
Semua episod
×Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.