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Enterprise vs. Startup SEO: Insights from SIXT's Director of SEO with Thiago Pojda

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Manage episode 437899212 series 3501837
Kandungan disediakan oleh Jonathan Ames. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jonathan Ames atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Thiago Pojda, Director of SEO at SIXT, for an insightful discussion on the evolution of SEO strategies from startup to enterprise levels.

Join them as they:

  • Delve into Thiago's journey from software engineer to SEO expert

  • Explore the main differences between startup and enterprise SEO management

  • Discuss the challenges of scaling SEO efforts as a company grows

  • Examine the importance of adapting SEO strategies to align with business goals at different stages

  • Consider how to effectively allocate resources for SEO in various business environments

  • Shine a light on the value of consistent keyword research and persona development

  • Offer advice for SEO professionals at different stages of their careers

Thiago Pojda is the Director of SEO at SIXT, a global car rental and mobility services company. With a background in software engineering and extensive experience in both agency and in-house SEO roles, Thiago brings a unique perspective to managing SEO strategies across different business scales. His journey from working with startups to leading SEO efforts for a major enterprise provides valuable insights for SEO professionals at all levels.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

58 episod

Artwork
iconKongsi
 
Manage episode 437899212 series 3501837
Kandungan disediakan oleh Jonathan Ames. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jonathan Ames atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Thiago Pojda, Director of SEO at SIXT, for an insightful discussion on the evolution of SEO strategies from startup to enterprise levels.

Join them as they:

  • Delve into Thiago's journey from software engineer to SEO expert

  • Explore the main differences between startup and enterprise SEO management

  • Discuss the challenges of scaling SEO efforts as a company grows

  • Examine the importance of adapting SEO strategies to align with business goals at different stages

  • Consider how to effectively allocate resources for SEO in various business environments

  • Shine a light on the value of consistent keyword research and persona development

  • Offer advice for SEO professionals at different stages of their careers

Thiago Pojda is the Director of SEO at SIXT, a global car rental and mobility services company. With a background in software engineering and extensive experience in both agency and in-house SEO roles, Thiago brings a unique perspective to managing SEO strategies across different business scales. His journey from working with startups to leading SEO efforts for a major enterprise provides valuable insights for SEO professionals at all levels.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

58 episod

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