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Building a Successful D2C Brand: From Identity to Optimization with Phil Irvine Head of E-commerce and Growth Marketing at Mojo

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Manage episode 443021870 series 3501837
Kandungan disediakan oleh Jonathan Ames. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jonathan Ames atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Phil Irvine, Head of E-commerce and Growth Marketing at Mojo, for an insightful discussion on building and scaling successful D2C brands.

Join them as they:
  • Explore Phil's journey from technology to e-commerce
  • Discuss the importance of establishing a clear brand identity before focusing on growth
  • Examine how to leverage customer data for personalized experiences
  • Consider effective tactics for optimizing D2C operations and customer retention
  • Shine a light on the value of email marketing and lifecycle flows in e-commerce
  • Offer advice for aspiring e-commerce professionals and D2C brand managers

Phil Irvine is the Head of E-commerce and Growth Marketing at Mojo, with over two decades of experience driving growth for D2C and omni-channel brands. His background spans from technology implementations to marketing strategy, giving him a unique perspective on the convergence of technology, data, and creativity in building personalized customer experiences.
If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

58 episod

Artwork
iconKongsi
 

Siri yang diarkibkan ("Suapan tidak aktif" status)

When? This feed was archived on March 03, 2025 08:08 (26d ago). Last successful fetch was on November 30, 2024 12:17 (4M ago)

Why? Suapan tidak aktif status. Pelayan kami tidak dapat untuk mendapatkan kembali suapan podcast yang sah untuk tempoh yang didapati.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 443021870 series 3501837
Kandungan disediakan oleh Jonathan Ames. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jonathan Ames atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Phil Irvine, Head of E-commerce and Growth Marketing at Mojo, for an insightful discussion on building and scaling successful D2C brands.

Join them as they:
  • Explore Phil's journey from technology to e-commerce
  • Discuss the importance of establishing a clear brand identity before focusing on growth
  • Examine how to leverage customer data for personalized experiences
  • Consider effective tactics for optimizing D2C operations and customer retention
  • Shine a light on the value of email marketing and lifecycle flows in e-commerce
  • Offer advice for aspiring e-commerce professionals and D2C brand managers

Phil Irvine is the Head of E-commerce and Growth Marketing at Mojo, with over two decades of experience driving growth for D2C and omni-channel brands. His background spans from technology implementations to marketing strategy, giving him a unique perspective on the convergence of technology, data, and creativity in building personalized customer experiences.
If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

58 episod

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