Season 3 Episode 17: A high-engagement strategy for market research on social media

Cutting Chai Stories: Write copy that feels good

Hello hello and welcome back to Cutting Chai Stories, the ONLY podcast that gives business owners PRACTICAL, hands-on writing advice, with examples, in only 15 minutes or less. If you’re paralyzed by fear that you won’t sound professional, if you don’t know what to say and how to say it, if you have an email list you don’t use enough or a social media account that isn’t getting the engagement you want, you’re in the right place, because I can help you with that.

I’m your host Jayati Vora and today I want to talk about how to build success into your new launch or offer.

Which means, I’m gonna be talking about what you do BEFORE you craft your offer or program, before you devise emails to sell it, before you create a landing page on your website.

I got this idea from Miles Hanson, who did something similar on his Instagram feed, he’s @milestones_co. And I think *HE* got the idea from @thelizwilcox.

You’ll want to take notes for this one, it’s SUPER practical.

So what it was, was a series of 11 Instagram story slides that was designed to do in seconds what it usually takes market research calls or surveys MUCH longer—AND it had a better response rate, because it was EASY, and it was FUN.

So it’s FREE, it gives you AWESOME engagement, and it helps you shape your current offer PLUS gives you ideas for what you want to offer next.

Listen to the episode for a detailed walk-through of the strategy, plus pitfalls to watch out for.

ANNNNNDDDD if you want the actual slides I used that produced all this engagement, it's available to email subscribers as a PDF guide, with my notes coaching you on how to replicate this strategy for yourself. (Note: You do not *need* the PDF guide, but if you're a visual learner like I am, they'll be super helpful.)

To get the slides for yourself, just subscribe to my mailing list at https://www.cuttingchaistories.com/subscribe and check the entrepreneur box. Then hit reply to the welcome email and ask me for them! That's it!