Season 3 Episode 11: This is how you write a compelling hook

Cutting Chai Stories: Write copy that feels good

In marketing they call it a hook.

In school I called it “in medias res.”

In journalism they call it a lede.

It’s all the same thing and in today’s episode I wanna talk about why using it can significantly increase your readership.

Hello hello, and welcome back to Cutting Chai Stories, the only podcast that gives overwhelmed business owners concrete copywriting tips that they can use in their marketing right away, in just 15 minutes.

I’m your host Jayati Vora, and I’m here to be your editor in your pocket, your guide to the written word, and your shot of confidence that you can show up, as imperfectly perfect as you are, and put your heart and soul into telling the world who you are and what you’re about and attracting your dream customers in your unique, authentic voice.

In this episode I show you WHY you need to write a hook, and what it is, exactly, with examples.

Stay tuned till the end for a guided writing prompt of how to write a compelling hook for YOUR content.

This podcast is run on grit and passion, and I show up every week during the season to give you practical ways to uplevel your content and improve your marketing. It would mean SO much to me if you check out the newsletter that goes with it at https://www.cuttingchaistories.com/subscribe.

I email you twice a week, on Mondays and Thursdays, with more marketing advice, writing prompts for your business, and storytelling emails that show you how to sell with story. It would mean the world to me if you signed up. If you check the “entrepreneur” box at sign-up , I’ll also send you a FREE mini course on how to write better copy.

See you next Thursday!