Expert Tips to Build a Game-Changing Website for Your B2B Tech Startup

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In this episode, Phill and Adam discuss the practical steps required to create a website for a B2B tech startup. They emphasise the importance of not jumping straight into website builders without first defining objectives, value propositions, and brand differentiation. They recommend looking at competitors to gain inspiration and identify common threads. They also discuss the need for a conversion strategy and different conversion points based on the stage of the customer journey. They caution against focusing too much on the bottom of the funnel and not enough on getting people onto the website. Finally, they highlight the importance of defining the site structure and content before using website builder tools. The homepage of a website is not the most important page for attracting new visitors. It mainly serves as a jumping-off point for other pages on the site. The homepage should establish credibility, provide basic information about the company, and direct users to deeper information. Pricing pages are important for customers to determine if they are interested in a product or service. FAQs are useful for SEO and provide answers to common questions. Use cases and industry-specific pages can showcase how a tool or solution is used in different contexts. Comparisons with competitors can help buyers make decisions. Squarespace is a user-friendly tool for building websites, and starting with a template can be a good option for non-designers.

keywords

website creation, B2B tech startup, objectives, brand differentiation, competitors, conversion strategy, customer journey, site structure, content, homepage, credibility, pricing pages, FAQs, use cases, industry-specific pages, comparisons, Squarespace, templates

takeaways

• Before creating a website, define objectives, value propositions, and brand differentiation.
• Look at competitors for inspiration and identify common threads.
• Develop a conversion strategy with different conversion points based on the customer journey.
• Focus on getting people onto the website, not just the bottom of the funnel.
• Define the site structure and content before using website builder tools. The homepage is not the most important page for attracting new visitors
• Pricing pages are important for customers to determine interest
• FAQs are useful for SEO and provide answers to common questions
• Use cases and industry-specific pages showcase how a tool is used
• Comparisons with competitors help buyers make decisions
• Squarespace is a user-friendly tool for building websites
• Starting with a template can be a good option for non-designers