Player FM - Internet Radio Done Right
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Kandungan disediakan oleh CTO Think. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CTO Think atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Is Accessibility a Worthwhile Focus?
Manage episode 245210361 series 2288012
Kandungan disediakan oleh CTO Think. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CTO Think atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Domino's Pizza recently lost a lawsuit regarding the lack of accessibility features for their online ordering platform. Don and Randy discuss the ramifications of the decision and whether accessibility is worth the time and effort product managers might put into making their products more inclusive.
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124 episod
Manage episode 245210361 series 2288012
Kandungan disediakan oleh CTO Think. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CTO Think atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Domino's Pizza recently lost a lawsuit regarding the lack of accessibility features for their online ordering platform. Don and Randy discuss the ramifications of the decision and whether accessibility is worth the time and effort product managers might put into making their products more inclusive.
…
continue reading
124 episod
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CTO Think Podcast
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1 Vue, Vuex, Auth, and State Management 40:12
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1 BLM, White Privilege, Accountability, Guilt, Responsibilities, and Helping 55:18
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The world feels like a different place from just a couple weeks ago, but it's not. The United States is still in the same place it has been for a long time, if you're a minority. Randy and Don discuss the Black Lives Matter movement, police accountability, racism, privilege, guilt, and where they might fit in to not being part of the problem.…
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1 From Manager/Dev to Non-coding Manager 31:52
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Right before the COVID pandemic hit, Randy was asked to take on the management of two new teams, which changed his typical role of manager-developer to strictly people management, meetings, and project tracking. Don and Randy discuss the change as it affected Randy and what he thinks is the most important factors for folks in the same boat.…
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1 Big Ideas Getting Planned, Part 2 51:53
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Don and Randy continue their discussion about the business plans in the Big Idea Gator Business Plan Competition, this time about the best entries and how the competition played out. Coconuts!
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1 Big Ideas Getting Planned, Part 1 50:52
50:52
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Don brings in a few examples from an upcoming Big Idea Gator Business Plan Competition in which he's playing the role of a judge. We discuss the importance of good writing, identifying the problem, and setting reasonable goals and metrics to give folks the notion you have some idea what you're doing. In Part 1, we discuss the weakest entries before tackling the better ones in Part 2.…
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1 Difficult Choices and Hard Conversations 43:23
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Don and Randy talk about what's been going on with the COVID-19 pandemic and how it has affected their firms, jobs, and side projects. What does it mean to talk to folks under your wing? What kind of leadership does it take when the real world seems out of your control?
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1 Growing Up and Losing the Fun Parts of App Development 34:32
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Don asked Randy about what he's working on, lately, and Randy exclaimed, "nothing fun," which actually turns out not to be true. Randy details the additional mix of people, communication, and risk management around mature application development and it becomes the setting for a larger-picture discussion on how things change with app dev as you age.…
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1 Improving Visual Communication for Remote Management 29:56
29:56
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Randy is making efforts to improve the communication of visual examples via remote video meetings. We discuss his first attempt to achieve online whiteboarding using a Macbook Pro, a Wacom One tablet, and a Google Jamboard.
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In Don's role as CTO for AspirEDU, he has a number of security audits posed by potential customers and increasing complexity around third-party hosts. Randy keeps wanting to talk about the XFL (Part 2).
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1 Proposed Project Approach and the Wonders of Sous Vide Cooking 31:46
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Randy pitches to Don an approach for a CMS project and then rifs on the cool new toy he recently purchased for the kitchen: A sous vide cooking device.
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1 Viable or crap? Discussing Blockchain, VR, Autonomous Cars, and Drone Delivery 51:59
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This week we take a look at the state of a few hyped technologies and see where they really are in terms of usefulness, adoption, and long-term viability. Don thinks VR will never go mainstream and Randy wants a drone to bring him something, ANYTHING, right now.
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1 Modern Content Management Options 44:21
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Don and Randy discuss content management options from the old-school Full Stack apps, WYSIWYG SaaS, and Headless + Static Site Generator options
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1 A Deeper Dive into Building Power Apps 45:09
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Don takes Randy along for the ride of his latest applications using Microsoft's Power App platform. They discuss building an application that uses Twilio, Trello, Flow, Power Apps, OneDrive, Adaptive Cards, and Microsoft Teams without much code, if any.
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Don describes his work on moving his company to Microsoft and his use of Power Apps. This leads to a discussion of the automation vs programming strategies and how this might be the future for all non-coding employment.
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1 Headless CMS + Static Site Generators 24:58
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Randy's been approached, both at his job and from an external firm, about the need for a CMS. The old stalwarts of Wordpress and Drupal don't seem to work, but the idea of a Static Site Generator and persisted content does. Randy and Don discuss the new products out there that can potentially serve both needs.…
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