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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Luís de Camões, o Geógrafo
Manage episode 439561233 series 2780980
Kandungan disediakan oleh RDP Internacional - RTP. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RDP Internacional - RTP atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Onde encontramos n'Os Lusíadas esta ideia de Camões geógrafo? André Canhoto Costa partilha várias passagens.
…
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152 episod
Manage episode 439561233 series 2780980
Kandungan disediakan oleh RDP Internacional - RTP. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RDP Internacional - RTP atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Onde encontramos n'Os Lusíadas esta ideia de Camões geógrafo? André Canhoto Costa partilha várias passagens.
…
continue reading
152 episod
Semua episod
×Através da História refletimos sobre o valor liberdade e voltamos à época da Inquisição.
André Canhoto Costa leva-nos pela História de duas épocas distantas, mas com um só foco... descobrir quanto custa apostar na formação e conhecimento dos portugueses no estrangeiro.
A História que conta como Felipe Guillén enganou a coroa portuguesa, mas foi desmacarado por Simão Fernandes de Tavira.
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1 Quanto custou o terramoto de 1755? 12:18
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Ainda em novembro, olhamos para a data trágica e histórica de 1 de novembro de 1755. Refletimos que impacto deixou o terramoto, seguido de incêndio e maremoto na economia do reino de Portugal.
Refletimos à luz da História, e em rescaldo às notícias vindas dos EUA, o peso de um acto eleitoral. Quando a economia se sobrepõe às ideias humanistas. Analisamos as teorias de Adam Smith.
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1 Quanto custa a discriminação de género? 12:17
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A diferença do valor do trabalho por géneros. Analisamos o impacto da diferença salarial entre homens e mulheres como uma parte responsável do atraso económico do país.
Refletimos sobre a ideia que a acumulação de riqueza é inimiga da produção e promotora do ócio. Abordamos ainda o imposto do ouro e a sua mineração.
O ouro como reserva de valor. A divisibilidade do mineral e o impacto na valoração das mercadorias e bens no mundo.
Ainda no seguimento do episódio anterior, refletimos o custo do ouro e abordamos a teoria, que alguns apontam, sobre a relação entre a exploração do ouro e o atraso de Portugal.
Do Trigo à Vinha, a História conta-nos como os produtos de todos os dias ganham ou perdem valor. Esta semana indagamos sobre o valor do vinho com ajuda de Gil Vicente.
Trilhamos uma nova temporada seguindo a base: "quanto custa a vida?". Refletimos históricamente sobre o valor e o custo de produtos e objetos da nossa vida, o pão é factor primordial a analisar.
André Canhoto Costa leva-nos por uma nova temporada onde analisamos e refletimos à luz da História sobre o valor e o custo da vida. Começamos ainda em Camões e o salário que recebeu pela obra d'Os Lusíadas.
Fechamos a temporada dedicada à figura de Luís Vaz de Camões e por ocasião dos 500 anos do poeta.
Depois de abordarmos diferentes temáticas, que encontramos na lírica de Camões, como a astronomia, as viagens, a geografia e a flora, neste episódio falamos de zoologia.
Onde encontramos n'Os Lusíadas esta ideia de Camões geógrafo? André Canhoto Costa partilha várias passagens.
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