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Kandungan disediakan oleh Crete Carrier. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Crete Carrier atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Tim Aschoff on Nemo's Trucking Trends, 10/6/20
Manage episode 273830937 series 1663801
Kandungan disediakan oleh Crete Carrier. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Crete Carrier atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Tim discusses the new hours of service regulations and the pay raise for Crete and Shaffer OTR drivers.
…
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177 episod
Manage episode 273830937 series 1663801
Kandungan disediakan oleh Crete Carrier. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Crete Carrier atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Tim discusses the new hours of service regulations and the pay raise for Crete and Shaffer OTR drivers.
…
continue reading
177 episod
Semua episod
×Crete Carrier and Shaffer Trucking recently increased pay for national over the road drivers. Crete President Tim Aschoff discussed what's behind the need for those drivers during an interview on Sirius XM's Road Dog Trucking. Tim also discussed Crete's Safely Together initiative encouraging four wheel drivers to be safer around big rigs.…
How will changes in D.C. affect the trucking industry? Crete Carrier President and COO Tim Aschoff shared his thoughts in an interview on Sirius XM's Road Dog Trucking.
What do drivers need to know about the trucking industry in 2025? Crete Carrier President and COO Tim Aschoff shared his insight during an interview with Dave Nemo on Sirius XMs Road Dog Trucking. Tim and Dave talked about the freight outlook, truck technology, driver demand and more.
Holiday freight has been strong, but what's ahead for 2025? Crete Carrier Corporation President Tim Aschoff shares what he's hearing from customers during a conversation with Dave Nemo on Sirius XM's Road Dog Trucking Radio. Tim and Dave also discuss the need for drivers at Crete and Shaffter, and the push to get drivers home for Christmas.…
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1 Winter Weather and Holiday Home Time 20:25
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Crete Carrier President Tim Aschoff joined Jimmy Mac on Sirius XM's Road Dog Trucking Radio to discuss how Crete helps drivers stay safe during winter weather. Tim also explained how, and why, they get drivers home for the holidays, plus an update on facility improvements and more.
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1 Freight Focus, Driver Demand, Customer Connections 30:31
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Crete Carrier President Tim Aschoff discussed the current state of freight, how connections with customers shape driver opportunities and how we watch the weather through our in-house technology to keep drivers safe during an interview with KC Phillips on Sirius XM. Check out this engaging conversation on the current state of the trucking industry!…
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1 Tim Aschoff on Nemo's Trucking Trends, 2/2/21 23:27
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Tim shares his thoughts on priorities for a federal infrastructure bill, the freight outlook for 2021 and ways Crete and Shaffer work with customers to improve the driver experience.
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1 Tim Aschoff on Nemo's Recruiter Roundtable, 1/20/21 11:15
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Tim explains why Crete Carrier, Shaffer Trucking and Hunt Transportation need more safe, experienced drivers to meet the needs of our customers--and how that relationship with customers pays off for drivers.
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1 Tim Aschoff on Nemo's Trucking Trends, 1/5/21 19:08
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Tim shares his thoughts about the economy and what may happen with federal transportation policy.
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1 Tim Aschoff on Nemo's Recruiter Roundtable, 12/16/20 11:55
11:55
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Tim discusses the latest pay raise for Crete Carrier and Shaffer Trucking drivers and what types of drivers the company is seeking.
Crete Carrier President Tim Aschoff shares some of his thoughts with drivers.
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1 Tim Aschoff on Nemo's Trucking Trends, 12/1/20 21:08
21:08
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Tim discusses how has the supply chain shifted this holiday season and the outlook for the trucking industry as we near the end of 2020.
Shaffer President Erick Kutter shares some of his thoughts with drivers.
Crete Carrier President Tim Aschoff shares some of his thoughts with drivers.
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1 Tim Aschoff on Nemo's Recruiter Roundtable, 11/9/20 13:24
13:24
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Tim discusses the importance of getting drivers home for Christmas and recent pay raises for drivers.
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