Purpose and Insights from David and Adam Blumenthal

Creative Retail Talks with Clint O'Rear

Creating a more colorful, connected, comforting and caring world with yarn.

KEY TAKEAWAYS

• Lion Brand has an amazing Purpose Statement with four key words
• Colorful
• Lion Brand produces high-quality, uniquely colored yarn that stands above the competition
• Connected
• Lion Brand stays connected to the craft and the community that the craft creates
• Comforting
• Knitting gives people comfort and stress relief
• Lion Brand employees feel comfortable and supported working for the company
• Caring
• Lion Brand puts lots of care behind every decision they make, products they produce, and associates and customers they have
• Lion Brand’s Schitt’s Creek yarn line was an idea a Lion Brand employee came up with after watching the show and it’s been a success
• David Blumenthal’s key message is for people to treat people with kindness and respect, no matter their occupation or position
• Adam Blumenthal’s key message is for people to continue to learn from past mistakes and failures to create futures successes

___

Skein Tones (lionbrand.com), a modern neutral palette aiming to complement a wide spectrum of skin tones.

___

𝗗𝗔𝗩𝗜𝗗 𝗕𝗟𝗨𝗠𝗘𝗡𝗧𝗛𝗔𝗟, Chairman of the Board of Lion Brand Yarns.

Read the Inc article How I Did It: David Blumenthal

Earliest yarn memory?

Going to the office at 54 Canal Street, at the corner of Canal and Orchard Streets, where we had offices and a warehouse. It was the tallest building on the Lower East Side of New York. I was about 7 or 8 years old and I would sweep the floors and empty the wastebaskets. Going into the office with my father was a really big deal for me.

___

𝗔𝗗𝗔𝗠 𝗕𝗟𝗨𝗠𝗘𝗡𝗧𝗛𝗔𝗟, VP Brand/Product Development and Digital at the Lion Brand Yarn Company.

You can reach Adam on LinkedIn at https://www.linkedin.com/in/adblumenthal.

___

𝗖𝗟𝗜𝗡𝗧 𝗢’𝗥𝗘𝗔𝗥, president and owner of Creative Sales Consulting, has worked in the Retail industry since 2000. Clint and his team connect suppliers & retailers in the creative arts industries for stronger relationships and strategic sales growth, in order to bring joy to consumers through artistic creative and decorative products.

For more insightful conversations with leaders in the Arts & Crafts Retail industry visit CreativeRetailTalks.com.

If you'd like to be a guest on the podcast, reach out to Clint O’Rear at [e-mail].

______________________

Music:

"Carpe Diem" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/