Creative Insights | Interview Series podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

6 days ago27:29

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Creative Insights | Interview Series

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Listen while you work! A great series of Interviews with professional designers, artists and artist agents, with a focus on art licensing, creative careers and more. Between our Designer Spotlight and Ask the Agent interviews, you'll be pumped and informed, ready continue thriving in your creative calling.

7 episod

#Business #Natalie Williamson | Rise Desi

Creative Insights | Interview Series

updated 7 years ago

Kongsi

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7 episod

#Business #Natalie Williamson | Rise Desi

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Creative Insights | Interview Series

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Beth Kempton Interview: Freedom Seeker 48:30

7 years ago48:30

48:30

In this warm interview with business mogul, teacher, writer and Freedom Seeker, Beth Kempton, we chat about the ups and downs of running your own business, having a life, finding balance and joy in your own life. Tune in and be inspired by Beth's story and advice, her enthusiasm is contagious!

Creative Insights | Interview Series

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Working Ways | Designer Spotlight: Lauren Lowen 35:56

8 years ago35:56

35:56

This week's designer Spotlight interview is with the very talented Artist Illustrator, Lauren Lowen. Known for her quirky illustrated characters, this interview covers how Lauren runs her business and manages her design time. She also shares how she paved her creative path to the career she has now. J…

Creative Insights | Interview Series

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Designer Spotlight: Brooke Glaser 16:18

8 years ago16:18

16:18

The Designer Spotlight features working creatives, offering an insight into their practice and working background. In this episode, Natalie Williamson interviews Brooke Glaser, also known as Paper Playgrounds. Grab a cuppa and tune in to hear about where Brooke finds inspiration, her design process and more!…

Creative Insights | Interview Series

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Ask an Agent: Artist Agent Brenda Manley Interview 28:34

8 years ago28:34

28:34

A fantastic interview with Artist Agent, Brenda Manley. Branda gives us a great insight into how she works with designers, some of the great projects she has achieved for her artists and tips on how designers can approach their own work and careers. We talk about her inspiration, finding your own design style and more.…

Creative Insights | Interview Series

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Ask the Agent: Interview with design Studio The Brooklyn Nest 25:19

8 years ago25:19

25:19

Join us for a friendly interview with artist agent, Lacey from The Brooklyn Nest, a design studio based in Brooklyn, New York. We talk about what she looks for in designers she works with, client work, a day in her life and much more. A great listen for designers and artists interested in art licensing, design and illustration.…

Creative Insights | Interview Series

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Emily Kiddy Interview: Trend and Design 15:06

8 years ago15:06

15:06

This week's interview is with trend forecaster and designer, Emily Kiddy. Emily's trend reports have become an invaluable resource for the kids market. In our chat we cover her approach to trend forecasting, finding inspiration and her own design practice.

Creative Insights | Interview Series

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Working Ways | Designer Spotlight Jeanetta Gonzales 21:53

8 years ago21:53

21:53

Designer Spotlight Jeanetta Gonzales interview with Natalie Williamson, on Rise Design and Shine. Surface pattern designer, Artist Coach and Graphic Designer, Jeanetta share her outlook on being a designer and share useful tips such as how to get out overcome creative block.

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