The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Kandungan disediakan oleh Jenny Plant and Jenny Plant - Account Management Skills Ltd. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jenny Plant and Jenny Plant - Account Management Skills Ltd atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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How to lead your clients into the future, with Kathryn Strachan
MP3•Laman utama episod
Manage episode 355957982 series 3009195
Kandungan disediakan oleh Jenny Plant and Jenny Plant - Account Management Skills Ltd. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jenny Plant and Jenny Plant - Account Management Skills Ltd atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome to Episode 81. This episode is for you if you're looking for inspiration on how to enhance your clients' experience and lead them into the future.
Katherine Strachan is the founder of Copy House, an award winning B2B content marketing agency for fast growing FinTech and Tech brands. In 2020, Kathryn was a freelance copywriter and just three years later, in February 2023, she has an agency with a team of 25 people. Her client base includes some of the biggest names in Tech and FinTech.
She shares with me:
- how she built the agency so fast
- what she thinks it takes if you want to do the same
- what's happening right now in the tech space and how she's supporting her tech clients
- why she's building a client advocacy programme
- how she's leading her clients into the future through education, and lots, lots more.
Katherine Strachan is the founder of Copy House, an award winning B2B content marketing agency for fast growing FinTech and Tech brands. In 2020, Kathryn was a freelance copywriter and just three years later, in February 2023, she has an agency with a team of 25 people. Her client base includes some of the biggest names in Tech and FinTech.
She shares with me:
- how she built the agency so fast
- what she thinks it takes if you want to do the same
- what's happening right now in the tech space and how she's supporting her tech clients
- why she's building a client advocacy programme
- how she's leading her clients into the future through education, and lots, lots more.
116 episod
MP3•Laman utama episod
Manage episode 355957982 series 3009195
Kandungan disediakan oleh Jenny Plant and Jenny Plant - Account Management Skills Ltd. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jenny Plant and Jenny Plant - Account Management Skills Ltd atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome to Episode 81. This episode is for you if you're looking for inspiration on how to enhance your clients' experience and lead them into the future.
Katherine Strachan is the founder of Copy House, an award winning B2B content marketing agency for fast growing FinTech and Tech brands. In 2020, Kathryn was a freelance copywriter and just three years later, in February 2023, she has an agency with a team of 25 people. Her client base includes some of the biggest names in Tech and FinTech.
She shares with me:
- how she built the agency so fast
- what she thinks it takes if you want to do the same
- what's happening right now in the tech space and how she's supporting her tech clients
- why she's building a client advocacy programme
- how she's leading her clients into the future through education, and lots, lots more.
Katherine Strachan is the founder of Copy House, an award winning B2B content marketing agency for fast growing FinTech and Tech brands. In 2020, Kathryn was a freelance copywriter and just three years later, in February 2023, she has an agency with a team of 25 people. Her client base includes some of the biggest names in Tech and FinTech.
She shares with me:
- how she built the agency so fast
- what she thinks it takes if you want to do the same
- what's happening right now in the tech space and how she's supporting her tech clients
- why she's building a client advocacy programme
- how she's leading her clients into the future through education, and lots, lots more.
116 episod
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