Now Is the Time… Time to Get Rid of Sq. Ft. Per Capita Once and for All as the Metric for Self-Storage Supply Demand Calculations

Creating Wealth Through Self Storage

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It seems like once a year or so, I get on a soap box and rail about sq. ft. per capita as the main measurement for self-storage supply demand calculations.

This may be my last, because now is the time to rid ourselves of this benchmark as the main measurement because it more often than not, gives false data that has us owners make bad decisions.

Let me share my experience over the last year or so with you.

**Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/

**Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875

** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/

**My blog**

Creating Wealth Through Self Storage

**Facebook** https://www.facebook.com/markhelmselfstorage/

**Twitter** Tweets by MarkHelmSelfSt

**The Storage World Analyzer** http://storageworldanalyzer.com/

**The QuickStart Academy Store** https://quick-start-academy.myshopify.com

137 episod

#Entrepreneur #Business #Podcasting Education #Creating Wealth Through Self Storage

Now Is the Time… Time to Get Rid of Sq. Ft. Per Capita Once and for All as the Metric for Self-Storage Supply Demand Calculations

Creating Wealth Through Self Storage

published about a year ago

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MP3•Laman utama episod

Siri yang diarkibkan ("Suapan tidak aktif" status)

When? This feed was archived on March 24, 2025 05:13 (17d ago). Last successful fetch was on December 15, 2024 03:26 (4M ago)

Why? Suapan tidak aktif status. Pelayan kami tidak dapat untuk mendapatkan kembali suapan podcast yang sah untuk tempoh yang didapati.

It seems like once a year or so, I get on a soap box and rail about sq. ft. per capita as the main measurement for self-storage supply demand calculations.

This may be my last, because now is the time to rid ourselves of this benchmark as the main measurement because it more often than not, gives false data that has us owners make bad decisions.

Let me share my experience over the last year or so with you.

**Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/

**Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875

** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/

**My blog**

Creating Wealth Through Self Storage

**Facebook** https://www.facebook.com/markhelmselfstorage/

**Twitter** Tweets by MarkHelmSelfSt

**The Storage World Analyzer** http://storageworldanalyzer.com/

**The QuickStart Academy Store** https://quick-start-academy.myshopify.com

137 episod

#Entrepreneur #Business #Podcasting Education #Creating Wealth Through Self Storage

Tutti gli episodi

1
An Easy Solution That Just Might Make An Expansion Deal Work 8:42

17 weeks ago8:42

8:42

How many times have you found a self-storage expansion deal, calculated the expansion amount you can add to the facility, run the numbers, and it still does not work because you can’t get enough new square feet in the project? This has happened a number of times to me. Given the current pricing of existing facilities and construction costs, it can be challenging. Let me tell you a trick I have used. And I will do so by an example. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
Team Members Breaking Bad? Protecting Your Self-Storage Facility’s Cash Flow Strategies 11:06

20 weeks ago11:06

11:06

I just saw a news article “Self-Storage Manager Accused of Embezzling $53K From xxx Mini Storage.” Lets talk about how to protect yourself from loss and give some concrete steps and procedures. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
How Much Money Do You Really Need to Get Into Self-Storage Today? 9:22

21 weeks ago9:22

9:22

I see a common mistake today as I work with people who are getting into the self-storage business. Especially people getting in their first deal. Let’s figure out how much money you may need to buy self-storage today. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** https://twitter.com/MarkHelmSelfst **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
Winning the Self-Storage Marketing Game: Key Strategies for Today’s Customers 17:35

22 weeks ago17:35

17:35

When I first entered the self-storage business, “marketing” was all about how big a Yellow Pages ad you could afford. It was nothing to spend $25,000 to $50,000 a year on a half-page Yellow Pages display ad. Times have changed. Let me share with you the five key strategies I see to get on top of today to win the game of self-storage marketing. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
Beyond 2024: Evaluating the Strengths and Weaknesses of the Self-Storage Industry Into 2025 20:11

24 weeks ago20:11

20:11

I am sitting here in the last quarter of the year in 2024. As I look into the future, there are some really exciting aspects of our business, and there are some real risks. I am planning out my next few years for myself as well as working on what I can tell people I coach and work with. As I started writing down my thoughts to make them coherent, I realized this was an episode. Let me share with you what I see as the five strengths (rewards) of the business and the five weaknesses (risks) of the industry as we move forward into 2025. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
One of the Biggest Mistakes I Made Buying Self Storage 11:28

25 weeks ago11:28

11:28

I’ve made many mistakes in my self-storage career, but one of the biggest came early on when I purchased an existing facility that included a record storage business. Let me share what it is so you don’t do the same thing. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
Navigating the Storm: Think through Pricing Strategies in Your Self-Storage Business 12:18

26 weeks ago12:18

12:18

Let’s talk about algorithmic self-storage pricing strategies used by many in the industry today again. I also want to share a warning about pricing strategies in the aftermath of some natural disasters like Hurricane Milton or the most recent hurricane, Helene. This could keep you out of “hot water.” **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
Gaining the Competitive Edge in Self-Storage: How to Conduct a Competitor Analysis 22:33

28 weeks ago22:33

22:33

Congratulations. You now own at least one self-storage facility. In the old days, we would just set up shop, get our operating system up and running, and turn on the lights. Those days are long gone. Let’s look at a way to run a competitor analysis so you can position your facility to win today. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
What Are Good Average and Median Incomes for a Self-Storage Trade Area? 12:47

29 weeks ago12:47

12:47

Although I did not attend the most recent Self Storage Association convention in Las Vegas, I have been studying many of the sessions that occurred there. One thing I found very interesting was the presentation that showed the results of StorageMart’s Compound Annual Growth Rate (CAGR) of Net Operating Income over the past five years using the data from 75 stores. Let me share my takeaways from that and one way we use this idea in the real world as we look at opportunities. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
The Future Is Here – Security Robots For Self-Storage – 432 10:00

30 weeks ago10:00

10:00

Let’s talk about self-storage, technology, robots at storage facilities, and why in the world I ever made this episode. Hope you enjoy. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
Netflix, Self-Storage, and Revenue Management 13:49

32 weeks ago13:49

13:49

We are going to discuss self-storage brand loyalty, self-storage revenue management, and customer value. And we are going to start with Netflix. It might not make sense now, but it will. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
Planning a Self-Storage Re-Fi? Here’s Why Understanding Valuations is Crucial 13:52

34 weeks ago13:52

13:52

If you took a loan or purchased your self-storage facility around 2018 and it is time to refinance, you better understand where you will stand with a bank. I suggest doing this before calling a lender. Let me share the exercise I go through to develop my strategy BEFORE reaching out to lenders. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
Why I Think the Human Touch Still Matters 11:01

36 weeks ago11:01

11:01

In the self-storage world, there is a lot of momentum towards fully automated facilities, no matter the project size. I am not here to say that is the wrong direction. I even am involved in one myself as a partner. But today, let me talk about a reason to consider the more traditional approach to self-storage management using trained managers. AND ITS NOT FOR THE REASONS YOU MAY THINK. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
Now Is the Time… Time to Get Rid of Sq. Ft. Per Capita Once and for All as the Metric for Self-Storage Supply Demand Calculations 10:06

37 weeks ago10:06

10:06

It seems like once a year or so, I get on a soap box and rail about sq. ft. per capita as the main measurement for self-storage supply demand calculations. This may be my last, because now is the time to rid ourselves of this benchmark as the main measurement because it more often than not, gives false data that has us owners make bad decisions. Let me share my experience over the last year or so with you. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

1
If I Could Only Do One Type of Self-Storage Project, It Would Be…. 8:34

38 weeks ago8:34

8:34

I was thinking the other day, asking myself the question, “If I could only do one more type of self-storage deal, what would it be?” The answer was right there…instantly. It was…. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

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Now Is the Time… Time to Get Rid of Sq. Ft. Per Capita Once and for All as the Metric for Self-Storage Supply Demand Calculations

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Now Is the Time… Time to Get Rid of Sq. Ft. Per Capita Once and for All as the Metric for Self-Storage Supply Demand Calculations