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Understanding Human Behavior for Marketing
Manage episode 374513764 series 3414326
Kandungan disediakan oleh Shailesh Ghimire. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Shailesh Ghimire atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, I talk to Jonathan Pathuis, from Cast and Hue. We discuss the concept of jobs-to-be-done and why understanding human behavior and the way they choose to 'hire' a product or service is fundamental to good marketing. In our conversation, we touch on:
- How understanding the functional, emotional and social needs of audiences helps get to the "why" behind your product and how to leverage that.
- Understanding the four forces that impact change (or choice) which includes
- Push of old solution
- Pull of new solution
- Anxiety of switching
- Habits causing inertia
Tune in and learn the different ways you can improve your marketing and have a bigger impact on the bottom line.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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You can write to me at connect@corneryourmarketpodcast.com
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