Beate Chelette: The Power of Authority: Strategies and Mistakes

Conversational Selling

About Beate Chelette: Beate Chelette is the Growth Architect and Founder of The Women's Code and provides visionaries and leaders with proven strategies, blueprints, and growth maps that provide clear steps to improve business systems, strengthen leadership skills and teams so that our clients and audiences can maximize profits and scale their impact. Beate is known as a straight shooter, and she can inspire, empower, and overcome adversity. Her super skill is working with unique personalities and big thinkers and building executable systems. A first-generation immigrant with $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a global business that licensed content in 79 countries. She exited in a multimillion-dollar deal when she sold the company to Bill Gates. She is listed among the "Top 100 Global Thought Leaders" by PeopleHum and "One of 50 Must Follow Women Entrepreneurs" by HuffPost. Check out the latest episode of our Conversational Selling podcast to learn more about Beate.

In this episode, Nancy and Beate discuss the following:

• Meaning of "Happy Woman, Happy World"
• Three essential elements for becoming an authority in one's field
• Beate's insights on strategically growing authority as an expert, seeking recommendations
• Common mistakes hindering leaders from expedited authority growth and how to avoid them
• The role of mindset in achieving success
• Experience selling a business to Bill Gates

Key Takeaways:

• Your strategy must align with your market and your unique expertise.
• Failure isn't personal; it's an opportunity to reassess and pivot.
• Your understanding of the problem isn't always the actual problem.
• Mindset isn't about wishful thinking; it's about decisive action.

"When we take care of our women who are the mothers to our children, who are the responsible gender for the preservation of the human race, the nurturers, the first thing a child sees when it's born, if we take care of women, the world is probably in a much better place." – BEATE

"A lot of times when people talk about: "I want to be successful. I want to be an authority". They're unclear about what authority means or have a strategy to become an authority. Let's investigate that an authority is not a celebrity or an influencer. An authority is a subject matter expert. Most of us are not celebrities. Most of us are not influencers we might want to be, but most of us are experts in what we do. Authority building is specific to your expertise. People often get wrong about this because they look at what other people are doing and promising, especially in the internet marketing world. Then, they are not sure why their TikTok videos are not going viral because TikTok is often used for a particular audience. So, if you are an authority with a particular audience that might not be on TikTok, then you can do whatever you want on TikTok, but it'll never take hold as an authority. So, you have to have a strategy in place that is very specific to who you are, what you want to achieve." – BEATE

"In the actual studies of mindset, the objective is it's not wishing, and it's not dreaming. It's deciding this is what I'm going to do. Then, take action and allow God's birth, the universe, whatever you want to call it, to put the right things in front of you because the path is never what you think it is. A higher power always determines the path. Otherwise, we all be successful, but most people think they know best. We don't. We can decide, but we need to let energy spirit guide us in the direction because we have control over our vibration, not how we get there. We keep making the decisions that we believe get us there. And then, as things happen and unfold, my path has never been exactly as I thought it would be. My path has been completely different. And yet I have gotten to places that I never thought I could get." – BEATE

Connect with Beate Chelette:

• LinkedIn: https://www.linkedin.com/in/beatechelette/?locale=de_DE
• The Growth Architect: https://beatechelette.com/
• What's Your Talent Worth?: https://quiz.whatsyourtalentworth.com/sf/c666d9e3

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