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Contextual and Behavioral Advertising: Understanding the Key Drivers of Consumer Engagement
Manage episode 359453187 series 3414566
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The evolution of targeting methods has created ambiguity for advertisers who are tasked with selecting the most effective strategy. In today's episode, we provide a detailed discussion of two popular targeting methods - behavioral and contextual - and explain how each approach engages consumers and increases ROI. Tune into our channel to listen to our latest episode and gain valuable insights on advertising targeting methods.
15 episod
Kongsi
