How to Get Started with Google Ads as a Small B2B Business

Content Logistics

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén are joined by Jenna Quick from Bellxcel, a seasoned Google Ads expert, to dive into effective strategies for running Google Ads campaigns, especially for small B2B marketers. They begin by discussing the fundamentals of Google Ads, highlighting the importance of targeting the right audience and avoiding common pitfalls. Jenna emphasizes the need for a strategic approach, especially when dealing with limited budgets, and offers practical advice on how to maximize the impact of ad spend.

Jenna shares her insights on how to allocate different budgets, ranging from $100 to $10,000, and explains the importance of narrowing down the audience to ensure ad dollars are well spent. She illustrates how even a small budget can be effectively used for brand awareness if approached correctly. The conversation also touches on the significance of high-quality landing pages and how they play a crucial role in the success of ad campaigns. Jenna provides tips on maintaining simplicity and relevance in landing page design to enhance user experience and conversion rates.

The discussion concludes with Jenna offering valuable advice on Google Ads bidding strategies and the use of various tools for optimizing ad performance. She highlights the importance of continuous learning and adaptation in the dynamic field of digital marketing. The episode wraps up with a light-hearted segment where Jenna shares her biggest "marketing ick," adding a personal touch to the informative discussion. This episode is a must-listen for marketers looking to enhance their Google Ads skills and optimize their ad spend effectively.