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Kandungan disediakan oleh Cesar Abeid, Remontech Inc., Cesar Abeid, and Remontech Inc.. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Cesar Abeid, Remontech Inc., Cesar Abeid, and Remontech Inc. atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Construction Industry Podcast with Cesar Abeid
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Manage series 89723
Kandungan disediakan oleh Cesar Abeid, Remontech Inc., Cesar Abeid, and Remontech Inc.. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Cesar Abeid, Remontech Inc., Cesar Abeid, and Remontech Inc. atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Construction Industry Podcast presents interviews, tips, trends, and other content relevant to businesses and professionals in the construction sector.
…
continue reading
37 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 89723
Kandungan disediakan oleh Cesar Abeid, Remontech Inc., Cesar Abeid, and Remontech Inc.. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Cesar Abeid, Remontech Inc., Cesar Abeid, and Remontech Inc. atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Construction Industry Podcast presents interviews, tips, trends, and other content relevant to businesses and professionals in the construction sector.
…
continue reading
37 episod
Semua episode
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Construction Industry Podcast with Cesar Abeid
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1 Disaster Restoration with Dan Murray: Episode 52 40:42
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Every once in a while I like to bring you a guest to talk about some aspect of the construction industry you might not be too familiar with. Today, I bring you Dan Murray, a fellow Canadian with decades of experience in disaster restoration. This is a podcast episode. To listen to my conversation with […]…
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Construction Industry Podcast with Cesar Abeid
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1 Staying Relevant and Riding the Change in the Construction Industry: Episode 51 1:01:51
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Hello all and welcome to another episode of the Construction Industry Podcast. Today I bring my conversation with Ann Banning-Wright as we talk about her work with construction businesses. We talk about doing things differently, managing change, staying relevant, and adding true value to our clients and stakeholders in the construction industry. After my chat […]…
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Construction Industry Podcast with Cesar Abeid
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1 Construction Professional: Are You Emotionally Intelligent? Episode 50 46:56
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It’s been a little while since the last episode of the Construction Industry Podcast, but I wanted to let you know that the show must go on! Today I bring you a fascinating talk with Brent Darnell, on the value of emotional intelligence for the construction professional. Brent does fantastic work in this field, specifically in […]…
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Construction Industry Podcast with Cesar Abeid
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1 Proposal Writing: How To Create Proposals That Will Get You The Job: Episode 49 43:25
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We all know how diverse the constitution industry is. We have service providers, contractors, suppliers, architects, owners, government entities, engineers, carpenters, electricians, even food trucks, catering and serving construction projects around the world. Yet there is one thing that, regardless of our place in this industry, we all have to deal with… And that is […]…
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Construction Industry Podcast with Cesar Abeid
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1 Key Strategies for Successful Change Management: Episode 48 1:12:37
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Today on the Construction Industry Podcast we will talk about change management and how to do it properly so it works well for all stakeholders. To talk about this important topic, I bring you Todd Dawalt an expert in managing change and change orders in the construction industry. Todd is also the owner of Snap Field Report, […]…
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Construction Industry Podcast with Cesar Abeid
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1 What is Lean Construction? Greg Howell Explains: Episode 47 43:41
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Hello everyone once again and welcome to the Construction Industry Podcast! If you have ever been curious about lean construction, today will be a great introduction on what it is and how it came about. I have the privilege of having Greg Howell on the show today, co-founder and president of the Lean Construction Institute. Mr. […]…
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Construction Industry Podcast with Cesar Abeid
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1 046 Understanding Social Media and PR in Construction 44:00
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It has been a few weeks (aham, months?) since last episode, but we are now back with a bang. Today I have Ms. Wendy Ables from Constructive Communication, Inc., and we will talk about understanding social media in the built environment. Wendy Ables Wendy Ables is an expert in PR and social media. As a […]…
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Construction Industry Podcast with Cesar Abeid
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1 045 Remote Construction Monitoring with Cesar Abeid 45:25
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Today’s show is a bit different. As you know we here at Remontech provide remote construction monitoring on the internet for commercial and industrial construction projects, but I don’t really talk about it that much. While the podcast is part of our marketing efforts, I never wanted to turn it into an hour-long ad for […]…
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Construction Industry Podcast with Cesar Abeid
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1 044 How to Attract, Hire, and Retain Employees in the Construction Industry 45:25
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Hiring is a science. Though we are a small company here at Remontech, we have had to hire in the past and it was a difficult task. Often we hire because we have a sudden need of help. This becomes an issue because the sense of urgency will tend to cloud our judgement. The fact […]
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Construction Industry Podcast with Cesar Abeid
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1 043 What is BIM? An Interview with James Salmon 49:56
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After meaning to do it for a long time, I finally have an episode on BIM, or Building Information Modelling. As you may know, BIM is completely changing the construction landscape. While BIM involves 3D modelling, it is much more than that. It is really revolutionizing the way we do construction, especially how we communicate […]…
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Construction Industry Podcast with Cesar Abeid
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1 039 Integrated Project Delivery (IPDs) with Attorney John M. Sier 56:08
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On today’s episode I bring you an introduction to the topic of Integrated Project Delivery, also known as simply IPD. As both a philosophy and a delivery method, IPD seems to address many of the shortcomings of the traditional Design-Bid-Build and the Construction-Manager-at-Risk models. Some of the issues that IPD addresses involve the sharing of […]…
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Construction Industry Podcast with Cesar Abeid
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1 029 What to do with Construction Waste? 36:16
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On this episode of the construction industry podcast I talk with the Construction Informer, Duane Craig, on some interesting ideas on what to do with construction waste. Duane shared with me a few articles he has come across that shed some light and put into perspective the problem that construction waste represents. To listen to […]…
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Construction Industry Podcast with Cesar Abeid
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1 028 SlideShare for the Construction Industry 39:52
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In today’s episode I talk once again with Mark Johnson, FAIA. Mark shared with me his experience and expertise in leveraging SlideShare.net. SlideShare.net is to power point presentations what YouTube is to home videos. It is a free service that allows you to share your presentations on the web with a very targeted, large B2B […]…
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Construction Industry Podcast with Cesar Abeid
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1 027 Branding for the Construction Industry 59:51
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In today’s episode of the Construction Industry Podcast we will talk about a topic that is really exciting to me – branding for the construction industry. You probably have been hearing the word “brand” more often now than in the past. With the advent of the internet and social media, businesses and people can’t help […]…
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Construction Industry Podcast with Cesar Abeid
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1 026 Strategies for Public Sector Construction Owners 34:44
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On this 26th episode of the Construction Industry Podcast I spoke with Casey Sledge of Sledge Engineering. He shared his experience in helping construction owners in the public sector in delivering projects they’re proud of. Take a listen by pressing the orange “play” button above . Winner of the “Construction Management Strategies” book As promised on episode […]…
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