Social media is dead... now what?

Comic Lab

Kandungan disediakan oleh Brad Guigar and Dave Kellett, Brad Guigar, and Dave Kellett. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brad Guigar and Dave Kellett, Brad Guigar, and Dave Kellett atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

6M ago 1:10:12

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Having completed their Kickstarters, Dave and Brad review the promotional outreach that delivered the biggest results and make a shocking discovery. Traditionally, social media platforms were the biggest drivers of Kickstarter pledges. But in 2024 they barely made the top ten. That raises an important question: If we can't rely on social media to deliver a Kickstarter pledge — and if it's increasingly difficult to build an audience there — why are we using it?

ON TODAY'S SHOW

Kickstarter post mortem
Social media is dead... now what?

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Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

358 episod