Episode 25: Superbird and Cinco

Cocktails With Friends

Episode 24: Cinco with Superbird

Introduction:

Bob Cutler and guest Thomas Mauriello of Superbird talk tequila in this bonus episode of "Cocktails with Friends" for Cinco de Mayo. They talk about tequila, tattoos, and the cultural celebration of Cinco de Mayo.

Main Topics Covered:

The diverse forms and flavors of tequila from Superbird and Doladira.

The creative process and strategy in the tequila industry.

Personal anecdotes about tattoos and their connections to personal connections to the art and style of Superbird.

Insights into the significance and celebration of Cinco de Mayo in the context of tequila.

Key Insights:

Depth of Tequila: Uncover the layers of complexity in tequila production and how they influence the final product's taste and character.

Innovation in the Field: Learn about the innovative approaches Thomas Mauriello uses to distinguish his tequila in a competitive market.

Cultural Appreciation: Gain a deeper understanding of Cinco de Mayo's relevance to tequila culture and its celebration in the U.S. and beyond.

This episode is perfect for enthusiasts eager to get a behind-the-scenes look at the tequila industry, enriched with personal stories and professional insights.

Episode Index

[00:00:00] Introduction to Superbird Discussion of the company’s ethos, logo origins from a Ukrainian tattoo artist, and the deep commitment of its founders.

[00:00:50] Tequila Season Kickoff: Introduction to guest Thomas and a dive into his busy schedule leading into May, reflecting the start of tequila season.

[00:02:00] Digital Speakeasy and Superbird Passion: Bob recalls how he became aware of Thomas during a digital speakeasy event and their shared interests in wrestling, boxing, and tequila.

[00:03:20] Superbird’s Unique style: Discussion on how Superbird’s style, including tattoos and personal commitment, aligns with Thomas's personality.

[00:04:00] Product Line and Market Strategy: Introduction of Superbird’s product lines, including RTDs (Ready-to-Drink) like Paloma and Tequila Sunrise, and their distinct features like NOM labels on cans.

[00:06:15] Regulatory Advantages in Maine: Exploration of the advantages Superbird’s canned cocktails have in markets like Maine due to their alcohol by volume (ABV) level.

[00:07:25] Superbird by the numbers: Overview of Superbird’s availability across 29 markets and the Superbird’s strategy in aligning product offerings with consumer interests and regional regulations.

[00:08:00] Relaunch and Product Strategy: Thomas discusses the strategy behind Superbird’s relaunch and their focus on full-line tequila offerings alongside their canned cocktails.

[00:09:00] Tequila Varieties and Innovations: In-depth discussion on Superbird’s tequila offerings, including Blanco, Reposado, and Fuego, focusing on their unique production processes and flavor profiles.

[00:13:00] Superbird Standing Out: Thomas explains how Superbird stands out with its punk rock style, engaging marketing, and consumer-focused events like tattoo sessions at bars.

[00:17:00] Events and Activities: Overview of upcoming events and collaborations, emphasizing Superbird's active engagement in creating unique consumer experiences.

[00:20:00] Personal Stories: Thomas shares personal anecdotes about his family's engagement with his work and the personal touch he brings to his professional role.