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University Presidents, Calls for Genocide, and Aristotle
Manage episode 390002292 series 2835619
Kandungan disediakan oleh David Coale. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh David Coale atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
While the furor over recent Congressional testimony by three prominent university presidents has died down somwhat (after the president of the University of Pennsylvania resigned), there are still important lessons to be learned from what went so badly wrong. In this episode, I consider how the presidents (and their litigation counsel) could have used Aristotle's three principles for successful communication (the balancing of ethos, pathos, and logos) to craft a more persuasive message ... and at least, avoid a public-relations disaster.
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