56. How to get started with Agile Marketing

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast

In this episode, we discuss the following:

• Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years

• The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing

• The importance of self-empowerment in the team
• The role of agile software and what to consider when choosing a tool
• The watch-outs and mistakes that most teams make when getting started with agile marketing
• The keys to a successful agile marketing rollout

• The imperfect nature of Scrum and how perfectionism can be the enemy of any Agile implementation.

Frank is a pioneer in the Agile Marketing space having hosted his podcast since 2010, and has rolled out Agile Marketing in many different incarnations for varying team sizes in multiple technology companies.

Enjoy the show!

P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Frank, with all the tips and strategies laid out in an easy-to-read format.

References

• The 6th Annual State of Agile Marketing Report by Agile Sherpas

• The Agile Marketing Alliance Podcast Featuring Ty Hayes (5 April 2023)

Contact Frank Days

• Find Frank on LinkedIn and mention you heard him on the podcast. Find out more about the Agile Marketing Alliance

Contact Growth Generators

• Find out how Ty and Growth Generators can help you implement Agile Marketing in your company through their training, coaching and consulting services.

• Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show.

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This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Thank you, and enjoy the show!