Deep dive on legacy fundraising with Richard Radcliffe

Charity Impact

Keywords: Legacy Giving, Fundraising, Donors, Local Charities, Legacy Marketing, Impact Report, Gifts In Wills.

Join us in this fascinating discussion with Richard Radcliffe, a legacy fundraising expert, who shares his wealth of knowledge on legacy giving. We talk about the power of legacies in fundraising and how it is becoming an increasingly significant source of voluntary income, projected to double to about £7 billion by 2045. Richard discusses the evolving landscape of giving, with a shift from the traditional organisations supported to a broader range including local charities and causes such as mental health and campaigning.

Tune in as we explore the importance of creating a legacy vision for an organization and communicating it effectively to potential donors. Richard shares insightful tips on integrating legacy giving into conversations with service users, incorporating it into regular communication channels, and why a legacy brochure isn't always necessary. Discover the power of gentle communication in encouraging potential donors to consider leaving a gift in their will.

In the final part of the episode, we focus on legacy marketing strategies and tips. Listen as we share valuable insights on raising awareness of legacies in local communities and the importance of brand awareness. Don't miss out on these key takeaways that can potentially transform your charity's income.

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The Charity Impact Podcast aims to help you increase your charity’s income and impact by sharing the experience and expertise of our guests.

Whatever your role or level of experience, we think you’ll be inspired and informed by our guests who are absolutely the stars of the show!

We aim to showcase a diverse range of guests, including people whose voices have been less heard as well as established leaders in our field.

So, whether you are CEO, fundraiser, trustee, manager, practitioner, funder, or any other flavour of social leader, welcome to the Charity Impact Podcast!

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