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Strategizing Your Marketing Mix
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Manage episode 302272739 series 1424620
The truth about marketing is that not every target market is in the same place at the same time, and every customer journey is different.
It was wonderful talking to the great Carmen Ballock-Bunt, marketing operations analyst with Blue Shield of California, about why these truths emphasize the importance of strategizing your marketing mix, where to begin when building a strategy, and so much more.
111 episod
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 01, 2024 01:50 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 302272739 series 1424620
The truth about marketing is that not every target market is in the same place at the same time, and every customer journey is different.
It was wonderful talking to the great Carmen Ballock-Bunt, marketing operations analyst with Blue Shield of California, about why these truths emphasize the importance of strategizing your marketing mix, where to begin when building a strategy, and so much more.
111 episod
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