Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Kandungan disediakan oleh Gen Furukawa and Jeremy Biron. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Gen Furukawa and Jeremy Biron atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

3+ y ago 27:47

MP3•Laman utama episod

HIGHLIGHTS:

0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially

04:33 How Manta Sleep is generating brand awareness and traffic

06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes

09:53 How Mark uses a Quiz Funnel to improve his marketing

14:59 A breakdown of the Manta Sleep marketing funnel

19:07 How Mark builds the Manta Sleep Brand Story

Manta Sleep: https://mantasleep.com/

95 episod

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce