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Exploring the Great B2B Customer Experience Debate
Manage episode 429402708 series 3526193
Kandungan disediakan oleh Steven MacDonald. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Steven MacDonald atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
💡 Tue Søttrup, Chief Executive Officer at Smart Role, explores Customer Experience’s critical role in B2B. He discusses its impact on sales cycles, relationships, and revenue compared to B2C. He also highlights varied views on CX's direct link to churn in B2B SaaS and stresses holistic support beyond sales to nurture partnerships and drive sustained business success. 💡
"As a B2B company, it's your job to stay top of mind and keep reminding your partner customers about the value you provide. Show them that you understand their business, know your product, and can help them become more successful with it." - Tue Søttrup
In B2B, prioritizing customer success, fostering employee happiness, and strategic CX is crucial. Despite transactional differences from B2C, universal CX principles drive sustainable growth and relationships. Integrating best practices and demonstrating ongoing value solidifies B2B organizations as trusted partners, essential for lasting success and growth.
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