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CMOs: More Than Ever, Conversations Are the Gold Mine
Manage episode 451006436 series 3526193
Kandungan disediakan oleh Steven MacDonald. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Steven MacDonald atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
💡 Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores how AI-driven conversations, referred to as "liquid gold," can revolutionize customer interaction by mining insights from thousands of daily exchanges. He also shares his experiences and insights into the creation and application of the vCon Standard, a unique framework for capturing and utilizing these rich data sources.💡
"Once you start truly listening to your customers' conversations, you realize they reveal things about your business that you didn’t know." - Thomas McCarthy-Howe
Thomas explores the challenges businesses encounter in using conversational data, from defining conversations to deriving insights. He highlights how AI can scale customer understanding and strategic thinking, while also stressing ethical needs like privacy frameworks. Through his extensive experience, Thomas shows how data transparency and sentiment analysis enable businesses to create hyper-personalized customer interactions.
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