Why Authority Wins In SEO & How To Build SEO Authority with Nathan Gotch

Buying Online Businesses Podcast

Have you ever wondered if the traditional knowledge about driving traffic and ranking keywords is actually leading website owners astray? What if there's more to SEO success than just content creation and keyword optimization?

Today, we’re thrilled to be joined by Nathan Gotch, co-founder of Rankability and founder of Gotch SEO. Nathan helps people create content that search engines love to rank and provides top-tier SEO training.

In this episode, Jaryd and Nathan discuss the recent Google updates and why some websites lost traffic while others remained stable or even saw gains. We explore the concept of authority in SEO, including the importance of domain and brand authority and how you can build these crucial elements for long-term success.

But the conversation doesn't stop at SEO tactics. They also dive into the broader strategy of building valuable assets for your online business, knowing when to focus on ranking keywords, and why SEO shouldn't be your sole focus.

Join us as we uncover the state of SEO today, predict who will dominate the search game in the coming years, and reveal insights to help you navigate the ever-changing landscape of online business. Let's dive in!

Episode Highlights

03:25 What are the effects of the Google update?

13:20 What sites get results after updates?

22:20 CTR considerations when picking out keywords!

30:30 Producing a lot of content is not the answer

38:10 SEO means high-intent traffic

Key Takeaways

➥ Real businesses, especially those selling tangible products, are more resilient to updates. Sites that function as actual brands fare better than those focusing solely on content or affiliate links.

➥ SEO requires ongoing, long-term efforts, not short-term fixes. Realistic expectations about time and resources are crucial.

➥ For new websites, focus on building site authority through linkable assets before expanding content production. For established sites, leverage existing authority to rank new keyword-driven content more effectively.

About The Guest

Nathan Gotch is the co-founder of Rankability, which helps people create SEO curated content that search engines love to rank. He is also the founder of Gotch SEO, which is an SEO training platform for SEO’s.
Connect with Nathan Gotch

➥ https://www.linkedin.com/in/nathangotch/

➥ https://www.gotchseo.com/

➥ https://www.rankability.com/

Resource Links

➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG

➥ Optimize Press (WP Funnel for building landing pages & funnels) - https://bit.ly/3py1ln2

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

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➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO
➥ Investors Club - https://bit.ly/3ZpgioR

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