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Was she the victim of foul play, an accident, or did she choose to disappear? In this episode of The Vanished, we retrace Diana’s last known movements, strange witness accounts, and the lingering mystery that has never been solved or.. was never meant to be solved.
20: Three Lessons My Business Origin Story Taught Me
Manage episode 429145399 series 3546726
Kandungan disediakan oleh Amy Schutte. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Amy Schutte atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
20: Three Lessons My Business Origin Story Taught Me
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Manage episode 429145399 series 3546726
Kandungan disediakan oleh Amy Schutte. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Amy Schutte atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 53: Flipping a Brand & Turning It Into a Movement with Allison Herman 38:06
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Send us a text When Allison Herman took over Dragonwing, she thought she was acquiring a thriving business. What she actually got was a crash course in reinvention. In this episode, Allison shares how she transformed Dragonwing from a niche undergarment brand into a fast-growing, community-driven company that helps girls feel strong, confident, and seen. She gets real about the challenges of taking over an existing business, what she thought she knew (but didn’t), and the strategies that helped her scale without losing sight of her mission. We’re talking about: ✨ Why buying a business isn’t as “turnkey” as it sounds and what to expect ✨ The power of community-driven branding (and how Dragonwing’s ambassador program changed everything) ✨ How fashion shows became an unexpected visibility and product development strategy ✨ The challenge of balancing innovation with staying true to your mission ✨ What it really takes to grow an e-commerce brand in today’s digital landscape Allison is proof that true growth comes from taking risks, learning from missteps, and adapting along the way. Whether you're an entrepreneur, a brand builder, or just love a good business transformation story, this episode will leave you inspired. --- Connect with Allison: https://dragonwing.com/ Instagram: @dragonwing Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 52: Building Inclusive & Thriving Teams with Kelli Lester 39:30
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Send us a text If you’ve ever wondered how to build a business that thrives by embracing diverse perspectives, this episode is for you. I sat down with Kelli Lester , co-founder of Onyx Rising, to talk about what it actually means to lead inclusively without making it feel like another corporate checkbox. Kelli brings the kind of wisdom that makes you rethink the way you work, hire, and lead. We’re diving into: ✨ Why traditional leadership models no longer work (and what to do instead) ✨ How bias really shows up and how to navigate it with self-awareness ✨ The business case for inclusion (spoiler: it’s not just about being “nice”) ✨ Practical ways to foster innovation through diverse voices and perspectives ✨ The role of personal experiences in shaping how we lead What I love about this conversation is that Kelli takes something that can feel complex or overwhelming and makes it practical, human, and real. Whether you’re running a company, leading a team, or hiring your first contractor, this episode will give you tools to create a culture where people feel seen, valued, and empowered to contribute. --- Connect with Kelli: http://onyx2rise.com Instagram: @onyx2rise LinkedIn: @onyx2rise Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 51: Caitlin Bacher’s Evergreen Strategy for Ditching the Launch Hustle 53:07
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Send us a text For course creators stuck on the launch treadmill, it can feel like there’s no way out. The constant hustle to fill seats, the feast-or-famine revenue cycles—it’s exhausting. But what if there was a way to break free? Caitlin Bacher , CEO of Scale with Success , has built a wildly successful $11M business by helping entrepreneurs ditch the stress of launching and embrace evergreen systems that create sustainable, predictable income. In this episode, Caitlin shares the lessons, strategies, and mindset shifts that transformed her business and her life. From navigating a “flop” launch to building a seven-figure system, her story is proof that you don’t have to do things the traditional way to succeed. In this episode, Caitlin breaks down: ✨ How she turned a break-even course into a million-dollar revenue stream ✨ Why “perfect” is a myth—and how to start selling without overthinking ✨ The difference between launching and evergreen sales (and why it matters) ✨ Mindset shifts that let her scale her business and create more space for her life We also talk about the mental blocks that hold people back. Whether it’s fear of imperfection, tech overwhelm, or not knowing where to start, and how to move forward with confidence. If you’re ready to step off the launch roller coaster and build a scalable, sustainable business, Caitlin’s insights will show you what’s possible (and how to get started). 🎧 Press play now and take the first step toward building a business that works for you. --- Connect with Caitlin: Caitlin’s free masterclass: https://caitlinbacher.com/new-masterclass/ Website: www.caitlinbacher.com Instagram: @caitlinbacher Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 50: Burnout Isn't a Business Strategy (And What to Do Instead) 19:00
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Send us a text You don’t have to burn out to build a wildly successful business. But if you’ve ever felt stretched thin, stuck in endless hustle, or wondering why things still feel hard - you’re not alone. In this episode, we’re diving into the NOURISH phase of the Origin Stories Method ™ , where we shift from just growing a business to actually sustaining one. Because real impact comes from expanding in a way that feeds you. Inside this episode we’ll talk about: The truth about business “seasons” and why rest isn’t failure—it’s strategy A radical way to think about money (that helped my business triple in one year) Why the right support system—at work and at home—changes everything Plus, I’ll walk you through a simple gut-check: Are you building a machine? Or an ecosystem? Because if you’re craving more ease, alignment, and actual joy in your business, this is where it starts. 📩 Get my free guide: From Spark to Sales, your step-by-step resource for crafting a magnetic origin story that drives real revenue. Grab it at hudsonandco.co . 💡 Loved this episode? Share it with a friend, leave a review, and tag me on Instagram! Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 49: Harnessing Astrogeography to Align Your Business & Life with Ebony Broderick 55:09
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Send us a text Have you ever stepped off a plane, settled into a new place, and thought, This feels like home ? Or maybe you’ve wondered why some locations inspire breakthroughs while others leave you feeling stuck. Turns out, it’s not just coincidence. Your astrogeography map might hold the answers. In this episode, I’m joined by Ebony Broderick , an Akashic Records reader and astrogeography guide, who has a gift for helping people uncover the places that truly support them, whether for business, creativity, or personal growth. Here’s what we’re diving into: ✨ What astrogeography is and how it connects your birth chart to the world ✨ How planetary lines influence your career, relationships, and life path ✨ Ways to channel the energy of specific places without even moving there ✨ Why understanding your astrogeography can be a game-changer for conscious business owners Ebony also shares how she came to work in this unique field, including the divine synchronicities that led her here, and offers practical tips for using astrogeography to create a more aligned, intentional life. If you’ve ever dreamed of finding the perfect place to live, work, or recharge, this conversation is packed with insights (and surprises!) to inspire your next steps. 🎧 Listen now to discover how the energy of places can support your story and your goals. --- Connect with Ebony www.yoursoulshome.com Instagram: @yoursoulshome LinkedIn: @ebony-broderick Curious about your astrogeography map? You’ll need your birth date, time, and location to start exploring! Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 48: Making Your Story Heard: Michelle Glogovac on Podcast Pitching, Visibility, and Impact 58:45
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Send us a text What if the key to growing your brand and sharing your story lies in landing the right podcast interviews? In this week’s episode, I sit down with Michelle Glogovac, the “Podcast Matchmaker.” She’s an award-winning publicist, host of My Simplified Life , and author of How to Get on Podcasts —and she’s here to teach you how to master the art of the pitch. Michelle’s journey from selling jet fuel (yes, really!) to becoming a sought-after podcast publicist is a story of reinvention, resilience, and owning your voice. Whether you’re an entrepreneur, author, or someone with a story to tell, this episode is packed with actionable tips and heart-filled wisdom to help you stand out and make meaningful connections. Here’s what we’re diving into: Why podcasts are a unique and powerful tool for connection and growth. The dos and don’ts of pitching yourself as a guest. How to align your brand with the visibility you want to achieve. Creative ways to repurpose podcast appearances for long-term impact. Michelle’s personal story of pivoting, parenting, and finding her voice. This conversation dives into the heart of visibility—showing up with purpose, building genuine connections, and sharing your story in ways that leave a lasting impact. You’re going to leave this episode inspired, empowered, and ready to take the next step in sharing your story with the world. --- Connect with Michelle: www.themlgcollective.com Instagram: @michelleglogovac LinkedIn: @michelleglogovac Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 47: Redefining Beauty and Building Community with Meg Smith 49:46
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Send us a text When personal challenges inspire bold pivots, incredible things can happen. In this episode, I sit down with Meg Smith, founder and CEO of Love, Lexxi , an intimates brand dedicated to celebrating bodies and building community through thoughtful design. Meg’s journey—from branding and marketing to launching a purpose-driven business—highlights the power of resilience, intuition, and connection. Meg shares her deeply personal experience navigating body image struggles, motherhood, and the decision to explant, which ultimately inspired the creation of Love, Lexxi . With a mission to empower women and redefine beauty, she’s building a community-focused brand that uplifts and inspires women in every stage of life. Listen in as we explore: How personal experiences shaped Meg’s mission to redefine beauty. Why community is at the heart of her brand’s growth. Lessons learned from launching a product that solves real pain points. Insights on balancing vulnerability, authenticity, and scaling a conscious brand. This heartfelt conversation is perfect for anyone looking to build a brand with purpose, turn challenges into opportunities, or find inspiration in a story of transformation and strength. Connect with Meg: www.lovelexxi.com Instagram: @welovelexxi and @megsmithventures LinkedIn: @megsmiththebrand Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 46: Amplifying Your Message: Caitlin Copple on Mastering PR and Visibility 48:07
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Send us a text Public relations can transform your business, but navigating it effectively requires a thoughtful approach. This week, I’m joined by Caitlin Copple, founding partner of Full Swing Public Relations. Caitlin has made it her mission to help underrecognized leaders break through the noise and claim their place in the spotlight. Her work has helped diverse founders win elections, launch bestselling books, and land features in outlets like CNN, Forbes, and Fast Company. In this episode, Caitlin walks us through her journey from journalist to PR expert and shares invaluable insights on building a brand that gets noticed. We’re unpacking: 📣 The key differences between publicity and public relations—and why it matters for your business 📣 How to craft thought leadership that resonates and sets you apart 📣 The role of earned media in establishing trust and credibility 📣 Why having a strong foundation is essential before pursuing PR Caitlin shares the common mistakes businesses make when approaching PR and offers advice for getting started on the right foot. Whether you’re looking to expand your reach, connect with your ideal audience, or build lasting media relationships, this episode is packed with insights to help you move forward with confidence. --- Connect with Caitlin: http://www.fullswingpr.com Instagram: @fullswingpr LinkedIn: @caitlincopple Grab your copy of Caitlin's "10 PR Steps You Should Take as a 7-Figure Entrepreneur" here: https://fullswingpr.com/get-visible/ Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 45: Unlocking PR Power: How to Craft Media-Worthy Stories and Boost Visibility for Your Brand 17:11
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Send us a text In today’s episode, we’re diving into one of the most powerful ways to amplify your impact: getting featured in the media. As a transformational messaging strategist and former journalist, I’m sharing insider secrets on what it takes to craft a pitch that stands out and build authentic relationships with journalists and podcast hosts. You’ll learn: How to create a media-worthy story that resonates with audiences. Why visibility isn’t one-size-fits-all and how to tailor your approach. Three actionable steps to position yourself as an expert in your field. Plus, I’ll share how the Claim phase of my Origin Stories™ framework sets the foundation for authentic and aligned visibility that drives results. If you’re ready to step into the spotlight and let your story shine, download and listen now! Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 44: The End-Of-Year Manifesting Rituals I Never Miss 18:37
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Send us a text Every year, on the cusp of a new one, I pull out the letter I wrote myself exactly one year previously. It's a recap. A wish for what's to come. Grateful and hopeful ink scratches, sealed up tight. I read these letters to myself often through tears because it's so pure. Wishes and dreams for yourself are so indulgent and lovely. I also choose a word of the year. My word for 2024 was borrowed from the Origin Stories Methodology -- I chose the word EMBODY and played within the spaces of who I needed to become and what I needed to embody this year. If you don't have a wrap up ritual, I hope you borrow one of mine. It's incredible to have so much power to co-create a life we love by speaking and writing it down. May you come to know yourself even more in the new year. Blessings my friends! Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 43: Protecting Your Ideas and Navigating AI with Burgundy Morgan 1:06:47
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Send us a text When creativity meets technology, how do you protect what’s yours? Burgundy Morgan, an expert in intellectual property and entertainment law, is here to break it all down and make sense of copyright in today’s rapidly evolving world. In this eye-opening episode, Burgundy shares her journey from professional musician to copyright attorney and offers practical, actionable advice for entrepreneurs, creators, and small business owners alike. Together, we explore: ✨ The three types of intellectual property and why copyright is your most valuable asset ✨ What you need to know about hybrid works that mix human creativity with AI-generated content ✨ Simple ways to document your creative process so you’re future-proofing your ideas ✨ Why registering your copyright isn’t just for big businesses—it’s essential for anyone who values their work Burgundy’s passion for education and her knack for making the complex feel manageable will leave you inspired and empowered to take control of your creations. If you’ve ever wondered how to protect your work or what AI means for copyright, this episode is packed with must-know insights for creators in every field. --- Connect with Burgundy: Website: www.burgundymorgan.com Instagram: www.instagram.com/burgundymorgan LinkedIn: https://www.linkedin.com/in/burgundy-morgan-esq-a829422/ Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 42: Creating Your Own Business Niche with Casey von Stein 56:57
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Send us a text If your camera roll is bursting with thousands of photos, how do you even begin to organize them? For Casey Von Stein, aka Miss Freddy, this question led her to an unexpected career as a professional photo organizer. Now, she's made it her mission to help families preserve their memories in meaningful, stress-free ways. In this inspiring and insightful episode, Casey shares her journey from corporate life to photography and ultimately to creating a thriving niche business focused on helping people find joy in their photos. Together, we explore: 📸 Why organizing your photos isn’t just about decluttering—it’s about building a legacy 📸 How Casey transitioned from weekends spent photographing families to weekdays focused on helping them preserve their memories 📸 Actionable tips for getting started with photo organizing, even if you feel buried in digital chaos 📸 The importance of designing a business that works for your life, from reclaiming your weekends to taking summers off to spend with her kids Casey also opens up about how her unique approach to business has allowed her to grow a loyal following while staying true to her values. Whether you’re drowning in digital clutter or curious about carving out a creative niche in business, Casey’s story is packed with insights and inspiration. Tune in and get ready to see your photos—and your memories—in a whole new light. --- Connect with Casey: Website: http://missfreddy.com Instagram: https://www.instagram.com/miss.freddy/ Grab Casey's 3 Tricks to Tame Your Camera Roll: https://missfreddy.com/three-tricks Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 41: Crafting Stories That Resonate: Mark VanderSys on Building Authentic Brand Narratives 54:03
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Send us a text What makes a story unforgettable? How do you create visuals that go beyond beautiful and truly resonate? Mark VanderSys, founder of Pixellight Creative, has spent decades mastering the art of storytelling through film and photography—and he’s here to share his secrets. In this inspiring episode, Mark takes us behind the scenes of his creative process and business journey, exploring: 🎥 The three essentials for a great headshot: genuine, professional, and approachable 🎥 How he discovers and highlights the human stories that define a brand 🎥 The balance of creativity, family life, and building a business on your own terms 🎥 Why understanding conflict is essential to any compelling narrative Mark also opens up about adapting his business to today’s fast-paced marketing landscape and how tools like AI are reshaping the way stories are told. Whether you’re an entrepreneur, a creative, or simply someone who loves a great story, this episode will leave you inspired to tell yours in a way that truly connects. Connect with Mark: Instagram: https://www.instagram.com/pixellightcreative/ LinkedIn: https://www.linkedin.com/in/markvandersys/ Grab Mark's 3 Psychological Principles to Make Your Brand Unforgettable https://go.yourstoryadvantage.com/Amy Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 40: From Toxic Workplaces to Thriving Leadership: Julia Block Pearson’s Mission to Put Humans and Life First 53:03
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Send us a text Imagine walking away from a toxic job, no safety net, just a dream in your heart, and a belief that work should never come at the expense of your humanity. That’s exactly what Julia Block Pearson did. Now, as the CEO of Stratos Creative Marketing, she’s built a company that flips the script on hustle culture with a bold mantra: Humans first, workers second. In this raw and real conversation, Julia peels back the layers of her journey—from leaving a workplace fraught with harassment and disbelief to creating a thriving business that prioritizes people over productivity. Together, we dive into: ✨ How Julia designed a life-first business to support her growing family and big dreams ✨ What it was really like to spend three months living on the road with a toddler, three dogs, and a camper ✨ The challenges (and joys) of running a business without childcare while leaning on trust, flexibility, and a killer team ✨ How past work trauma shaped her leadership style and her unshakeable commitment to valuing people ✨ The power of radical candor, open-handed leadership, and leading with intention This episode is packed with aha moments, actionable insights, and the kind of honesty that will leave you nodding along and feeling seen. Whether you’re dreaming of building a business that aligns with your life or just looking for the courage to rewrite your own story, Julia’s wisdom and openness will inspire you to lead with heart, dream bigger, and, most importantly, put yourself first. Trust me, you don’t want to miss this one—it’s like a warm cup of coffee for your soul. Connect with Julia: Website: http://stratoscreativemarketing.com Instagram: http://instagram.com/stratoscreative LinkedIn: https://www.linkedin.com/in/juliablock/ Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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Business Origin Stories for Entrepreneurs, Coaches, and Leaders

1 39: Entrepreneurial Risk-Taking, Growth, and Empowering Healthy Living With Emily Countryman 51:36
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Send us a text Losing weight and keeping it off is about more than just a quick fix—it’s about building sustainable habits. In this episode, Emily Countryman, founder of Shift Set Go, shares how she’s helped thousands of clients achieve lasting success through personalized nutrition and support. Emily also dives into the challenges of scaling her business, the systems she’s built to ensure client success, and how her journey from a small clinic to a multi-location business has been both rewarding and eye-opening. You’ll walk away with insights on how to build a business that truly impacts lives—and why real, long-term results are the key to success. In this episode, you’ll learn: How to create sustainable systems that serve your clients The biggest challenges of scaling a wellness business Why focusing on long-term results drives real success Connect with Emily: Website: www.shiftsetgo.com Instagram: www.instagram.com/shiftsetgo/ LinkedIn: www.linkedin.com/in/emily-countryman/ Instagram: @amyschutte_ Work with us: www.hudsonandco.co…
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