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04: Building a Family Business that Lasts with Alex Schauer
Manage episode 407825840 series 3546726
Kandungan disediakan oleh Amy Schutte. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Amy Schutte atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
What happens when you marry into a family business and implement a messaging framework that increases online sales by 417%?
If you are part of a family business or are building a legacy of your own, the latest episode of Business Origin Stories will give you inspiration, clarity, and actionable marketing advice.
Our guest, Alex Schauer, is an international brand messaging expert for multi-million dollar companies and a personal brand strategist for CEOs, executives, and entrepreneurs.
As a StoryBrand Certified Guide and a Personal Brand Strategist with Brand Builders Group, she has helped hundreds of companies and their executives create messaging to drive their marketing efforts. She specializes in increasing visibility and awareness while crafting compelling copy to drive bottom-line profits.
Alex is the founder of Schauer Branding Co. and serves a variety of businesses, including those in the manufacturing, SAAS, and the natural product industry. As part of a second-generation family business, Alex speaks on and strategizes how to grow family businesses by leveraging their long-standing reputation to increase their revenue.
You’ll want to hear how:
- She’s helping her kids be a part of their business while growing her own incredible company,
- She coaches family businesses,
- Alex was able to help her family see the importance of messaging when she revamped the family website and sales skyrocketed.
Whether you are in a family-owned business or creating one, you’ll love this interview.
Learn more about Alex at https://schauerco.com/ or connect with her at https://www.linkedin.com/in/alex-schauer/.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
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