All good things come to an end – like this marketing series. Today, we wrap up our twenty questions with questions about people and budgets. From influencers to staff to testimonials, Jose discusses five critical questions business owners ask about their marketing. What should my B2B marketing budget allocation look like, and how can I optimize it? How can I leverage my current staff to handle marketing tasks? How can I build and nurture relationships with B2B influencers or thought leaders? How can I create and leverage case studies and customer testimonials for B2B marketing? How can I align my sales and marketing teams to improve lead generation and conversions? These questions can serve as a starting point for B2B owners looking to engage with marketing consultants and develop a successful marketing strategy for their businesses. The specific answers and strategies will depend on the unique goals, industry, and target audience of each B2B business.…

Our guest today is Daniella Genas of She’s The Boss International . Daniella works with entrepreneurs and owners looking to get to the next level. In today's episode, we will talk about the need for a practical vision and implementation steps to move you, the owner, from being the hub of every wheel in your company to being the leader of your company. Daniella helps SMEs to transform their businesses. She has used her techniques, experience, and training to generate significant results among the companies she has worked with. Key metrics include increased turnover and profits, increased staff, the launch of new products/services, and increased brand awareness across several businesses, in a diverse range of sectors. Daniella launched her first successful business in 2007 and her second business in 2014. She sold both businesses in 2015. In addition to her entrepreneurial endeavors, Daniella lists University Lecturer, Charity Trustee, radio presenter, and Visiting Industrial Fellow as roles in her portfolio career. Daniella’s current focus is empowering SMEs to build profitable, sustainable, systems-driven businesses. With an MBA and Master's under her belt, alongside her entrepreneurial experience and formal business training, Daniella has a breadth of knowledge that has proven invaluable to the clients she works with. She has a proven track record of supporting clients to grow revenues by 6 figures. After listening to today's episode, check out Daniella's website to learn how she can help you accelerate your business growth by up to 75%.…

Ready for another installment of our 20 Questions - Marketing Edition? This week, we are dipping our toes in the world of marketing tech, discussing platforms and strategies that many business owners struggle to grasp. From webinars to automation to data analysis, Jose is here to help break it down for you. This week, Jose will cover: What are the best practices for creating and promoting B2B webinars or events? How can I improve my B2B branding and messaging to stand out? What role does marketing automation play in B2B marketing, and how can I implement it? How can I effectively use analysis to make informed marketing decisions? What are the current trends and emerging technologies in B2B marketing?…

Our guest today is Jacob Baadsgaard CEO and founder of Disruptive Advertising . In this episode, we will discuss the owner's role in a growing business, and how to maximize success in both business and personal life. Jake is an entrepreneur at heart. He is a person who prioritizes relationships and enjoys learning from other people's life experiences. Jake actively works towards creating an environment where everyone feels seen, heard, and challenged to take the next big step on their life journey. Check out Jacob's website after listening to today's episode.…

Jose is back with Part 2 of our series 20 Marketing Questions where we dive into the top sales and marketing pain points we hear from B2B owners. In this second session, Jose covers questions 6-10 from our master list. In this episode, we cover: How can I utilize social media effectively for B2B marketing? What are the key metrics I should be tracking to measure marketing ROI? How can I create a successful email marketing campaign for B2B clients? What is account-based marketing (ABM) and should I consider it for my B2B business? How can I optimize my B2B SEO strategy to rank higher in search results? We hope you find these helpful!…

Our guest today is Jim Rogers of Unbridled Revenue . Today we will discuss proposal techniques and Jim is an expert at crafting proposals that win. So get your pen and paper ready as we dive in! Jim Rogers is the author of two books for the architecture and engineering industry. His latest is Becoming a Seller-Doer: Succeed at Business Development and Take Command of Your Career . Civil engineering and architecture firms hire Jim to help them activate their seller-doers: their billable professionals who must engage in marketing and sales to help grow the company. He is also a proposal consultant and short-list interview presentation coach who has helped clients win nearly 300 hundred million dollars in fees. He may be the only person in the world to have seen Hank Aaron break Babe Ruth's home run record AND walk down the graduation aisle just a few steps behind Michael Jordan at the University of North Carolina. After listening to today's episode, visit Jim's website to check out his book !…

Welcome to our new series, 20 Marketing Questions where we dive into the top sales and marketing pain points we hear from B2B owners. If your sales and marketing have been stalled, it's time to break through with these 20 questions. In this episode, we cover the first five questions: What are the most effective B2B marketing strategies for my industry? How can I generate more leads for my B2B business? What is the best way to target and reach my ideal B2B audience? How can I improve my B2B website's performance and user experience? What role does content marketing play in B2B lead generation? We hope you find these helpful!…

The only constant is change, but the last few years have accelerated that change in a huge way. Businesses still have the same needs – growth being a critical one – but the methods have changed. Our guest today is Joe Apfelbaum of Ajax Union . Joe is an expert on B2B marketing, but in particular, the proper and best use of LinkedIn, especially the advanced platform of LinkedIn to help sales professionals grow. In this episode, we will discuss what's happening in B2B marketing, what has changed, and what to expect in the future. Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the Author of his new book, High Energy Networking, How to build relationships and get anything you want in life . Joe is a LinkedIn expert and trains hundreds of coaches, consultants & sales professionals each month with his courses and group coaching programs. After listening to today's episode, check out Joe's 15-minutes-a-day networking course !…

Today, we have a special episode featuring Jose's recent appearance on the Marketing the Invisible Podcast with Leadsology hosted by Tom Poland . If you've been frustrated, or stuck on a revenue plateau, this episode is for you!

Our guest today is Greg Martin . Greg spends time thinking about what business owners get out of owning and operating their businesses beyond the money. In today's episode, we will talk about Greg's story and his business adventures. Greg is part of the founding team at Origin Merchant Partners , a boutique investment bank focused on mergers & and acquisitions and working with entrepreneurs of all kinds every day. He previously founded and operated a restaurant, catering, and food e-commerce business which he has since exited. In addition, he is the host of the Lifetime at Work Podcast , all about exploring the careers of different people with the pains, struggles, and the fulfillment they can bring. After listening to today's episode, check out Greg's podcast to hear stories, consider a career change, or be curious about working for yourself.…

In today's episode, we welcome Joanna Chanis . Joanna works with owners and leaders in a variety of industries, helping them find the clarity and focus they need to drive new growth. Joanna Chanis , a professional mentor, catapults entrepreneurs and large-scale companies into a more productive and successful business life. With a 12-year corporate executive background running large teams and closing big deals, Joanna understands the pressure of hitting a target number. That’s why she created the Mindset Mentor Method, a manifestation-heavy process to help companies and entrepreneurs gain clarity and hyper-awareness of their goals. The key areas Joanna focuses on include health, philanthropy, relationships, and professional development, in that order. By putting intentionality into one area at a time, her clients can see steady results of abundance with deliberate micro movements. After listening to today's episode, visit Joanna's LinkedIn profile to learn more!…

Our guest today is Marin Davis of Local Collaborative . Marin is a brand and marketing specialist. In today's episode, we will focus on the power of branding and what branding means for smaller, owner-led businesses. Marin Davis is the Founder of Local Collaborative, a branding and marketing agency that helps small businesses succeed by using simple, creative approaches and strong communication strategies. Marin and her team work closely with businesses to create a memorable brand that people will love. Once you're done listening to today's episode, make sure to check out Marin's website to discover effective marketing and branding strategies that will help your business stand out from the competition.…

Our guest today is Scott Hoffman CEO and founder of JADE International . Today, we will discuss international business and the need for thinking through how to expand your business and add people. JADE provides global freight and logistics services, as well as customs brokerage services, to its clients. They help their clients expand their businesses and cater to their suppliers and customers worldwide. Once you've finished listening to today's episode, be sure to check out Scott's website . It's packed with useful resources for both importers and exporters, as well as helpful content to support international growth and sourcing.…

You, the salesperson, might be an expert in your field. But there are still rules your buyers make that you need to follow. Our guest today is Samantha Stone of Samantha Stone Marketing . Samantha has a unique and powerful view of how to engage buyers in the complex sale. If you sell and market in an arena that involves a lot of different people, time, and proof points, you do not want to miss this episode! We are going to discuss an approach that engages buyers on their terms in ways that make you more valuable to them than ever before. Research has always been an important part of Samantha’s process. Throughout her career, she has conducted hundreds of persona interviews, developed dozens of surveys, and led message testing and competitive analysis for leading organizations. After listening to today’s episode, visit Samantha’s website to learn more about how her company enables revenue growth, new opportunity identification, improved efficiencies, and stronger collaboration between marketing and sales functions.…

Our guest today is Jevon Wooden . Jevon is a powerful consultant on the area of leadership and personal branding. Today, we will discuss how to drive new performanc e to help your organization mature and grow. Jevon is a dynamic business coach, speaker, author, and Bronze Star Recipient passionate about leadership, business strategy, effective communication, marketing, and technology, and helping motivated individuals and businesses achieve their goals. Jevon's remarkable business growth and personal development ideas have been featured in top publications such as Entrepreneur, Fast Company, Foundr, Forbes, and Verizon. After listening to today's episode, visit Jevon's website . Whether you are looking to scale your business, build your brand, or navigate the ups and downs of entrepreneurship, Jevon is here to provide the support, insight, and expertise you need to achieve your dreams.…