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Spilling the tea on matcha

17:37
 
Kongsi
 

Manage episode 447520291 series 1897284
Kandungan disediakan oleh BBC and BBC World Service. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC and BBC World Service atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Once difficult to find outside of Japan, the green tea has made it onto the menus of major coffee chains.

The matcha tea industry is projected to reach US$5bn in revenue by 2031.

We look at the role TikTok, celebrity and wellness endorsements have played, and ask whether the matcha we drink in the west is healthy.

Plus we hear from producers who say the industry needs regulation.

Presented and produced by Megan Lawton

(Image: Matcha tea in a cup. Credit: Getty Images)

  continue reading

2004 episod

Artwork

Spilling the tea on matcha

Business Daily

1,113 subscribers

published

iconKongsi
 
Manage episode 447520291 series 1897284
Kandungan disediakan oleh BBC and BBC World Service. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC and BBC World Service atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Once difficult to find outside of Japan, the green tea has made it onto the menus of major coffee chains.

The matcha tea industry is projected to reach US$5bn in revenue by 2031.

We look at the role TikTok, celebrity and wellness endorsements have played, and ask whether the matcha we drink in the west is healthy.

Plus we hear from producers who say the industry needs regulation.

Presented and produced by Megan Lawton

(Image: Matcha tea in a cup. Credit: Getty Images)

  continue reading

2004 episod

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