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E162: How to Leverage Nostalgia in Marketing (Iconic 90s Brand Relaunch Case Study)
Manage episode 380912487 series 2955946
Kandungan disediakan oleh Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances brand loyalty. Understanding your audience's age and cultural references is crucial in avoiding missing the mark. AI tools like ChatGPT can aid in creating nostalgic content, increasing engagement and content visibility. Discover how nostalgia can transform your marketing strategy!
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