#76. We're All Selling Something
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We sell *all the time* without even realizing it. Any time you put someone else onto something you know about, you're selling. When you tell your friend, we should eat at *this* restaurant, you're selling your friend on why you all should eat there. When you tell your kids to go outside and play instead of toying with their iPad all day, you're selling your little ones detoxing from their devices for a minute. When you ask someone out on a date, you're selling that person that it'd be worth their time to spend it with you rather than whatever they were gonna do. So as we can see, sales are *so* much more than monetary transactions. At its purest, selling is the act of convincing someone to take an action you want them to take. Here, let me explain...
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