Steve Robinson - Former CMO Of Chick-Fil-A On Stewardship, Alignment To The Mission, & Lessons Building A Multi-Billion Dollar Brand

Building Excellence with Bailey Miles

#113: Steve Robinson is the former Executive Vice President & Chief marketing officer of Chick-Fil-A from 1981-2015. He currently serves as a consultant, speaker, and author on organizational culture, brand strategy, marketing and advertising, as well as leadership development.
Steve went to Faulkner State where he played baseball and then finished his college at Auburn University with a bachelor of science in marketing. He then attended Northwestern University where he earned a master’s in advertising from the Medill School of Journalism.
After Northwestern, Steve went to work for Texas Instruments and Six Flags. He quickly rose into leadership positions at a young age and caught the attention of the leadership of Chick-Fil-A. In 1981 Steve was hired to lead Chick-Fil-A’s marketing efforts. Steve was integrally involved in the company’s steady and then explosive growth from 184 stores and $100 million in 1981 to more than 2,100 stores and more than $6.8 billion in annul sales in 2015. He and his team helped establish and create many of the recognizable Chick-Fil-A branding and marketing efforts such as iconic Cow & Eat Mor Chikn campaign to the everyday Chick-Fil-A experience.
On the show he dives into his story, working hard, building culture, mentors, asking questions, loyalty, using metrics and facts to learn and growth, faith, family, and much more.
Be sure to check out his book Covert Cows where all books are sold, as well as his website srobinsonconsulting.com for more information.
Enjoy the show!