Matt's suggested tools for starting a company

Building Astropad

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3+ y ago 12:21

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When starting a new company, it's easy to get overwhelmed by options. So what's a new founder to do?

Thankfully there are more resources than ever for starting a company, but it's also easier than ever to be stuck in analysis paralysis. Based on his experience building Astropad, Matt shares what he thinks are the best options for setting up a company today.

Matt talks through some of the mistakes he's made setting up Astropad and how he'd avoid them today (Stripe Atlas!). He suggests his favorite tools for the (boring) business essentials like bookkeeping, payroll, banking, and accounting. All of his picks are about minimizing work, so you can get back to the fun parts of building a company.

And if you're setting up a remote team, hear why Google Apps, Slack, Zoom, and Notion should be your go-to.

Finally, he also shares his take on going solo vs. having a cofounder, whether remote-first and if he'd bootstrap again.

Subscribe on Apple Podcasts, Spotify, Overcast, YouTube, or anywhere you get your podcasts.

On this episode, you'll learn:

How to incorporate your company (LLC or C Corp?)
What services to use for bookkeeping, payroll, banking and accounting.
Why Matt prefers SaaS tools whenever possible.
The essential tools for organizing a remote team
The basics needed for a good analytics stack
How to handle payments (Hint: Shopify and Stripe)

Company Setup

Stripe Atlas - Super easy company incorporation
Quickbooks Online - The standard for bookkeeping
Gusto - Low maintenance payroll

Organizing a remote team

Google Workspace - Email, collaborative apps, single sign-on!
Zoom - The (new) standard in video conferencing
Slack - The company watercooler and chat system
Notion - The place for long term knowledge

Analytics

Google Analytics - Free web/app analytics
Google Data Studio - Visualize and analyze your data!
Google Sheets - A solid Excel replacement

Payments

Stripe - The defacto payment provider
Shopify - The best way to sell physical goods

Servers

Wordpress on Flywheel - A solid Wordpress host
Heroku - The easiest way to run a production app server

Other resources

47 episod

#Entrepreneur #Arts #Business #Matt Ronge #Marketing #Product Development #Bootstrapped #Apps #Entrepreneurship