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Kandungan disediakan oleh Matt Ronge. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Matt Ronge atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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How NOT to screw up switching your app to subscriptions

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Manage episode 308869121 series 2818605
Kandungan disediakan oleh Matt Ronge. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Matt Ronge atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

The week I recorded this episode, a popular iPad app made the switch to subscriptions and totally screwed it up. Drawing on that example and our own experience, I give suggestions on switching an existing app to subscriptions. Tune in to hear my 3 lessons for making the switch without blowing up your business.

On this episode, you'll learn:

  • Why you should be extra generous with existing customers
  • Why you shouldn't take away features
  • How to structure your communications
  • And why more apps should switch to subscriptions

Other resources

  continue reading

47 episod

Artwork
iconKongsi
 
Manage episode 308869121 series 2818605
Kandungan disediakan oleh Matt Ronge. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Matt Ronge atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

The week I recorded this episode, a popular iPad app made the switch to subscriptions and totally screwed it up. Drawing on that example and our own experience, I give suggestions on switching an existing app to subscriptions. Tune in to hear my 3 lessons for making the switch without blowing up your business.

On this episode, you'll learn:

  • Why you should be extra generous with existing customers
  • Why you shouldn't take away features
  • How to structure your communications
  • And why more apps should switch to subscriptions

Other resources

  continue reading

47 episod

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