Understanding Your Buyer with Mollie Elkman

Builder365

Mollie Elkman discusses the importance of understanding the target demographic and making informed decisions in marketing. She also talks about the evolution of marketing trends, the impact of AI, and the need to constantly adapt and improve in the industry. The conversation highlights the significance of connecting with the audience's problems and finding creative ways to differentiate a brand from competitors.

Timestamps:

00:00 The Importance of Understanding the Target Demographic 06:30 In Which State is it the Most Difficult To Purchase A Home? 08:09 What State Has The Highest Level of Affordability? 10:30 What Are The Odds That You'll Work Past The Age of 62? 15:45 A Conversation With Mollie Elkman 19:28 Making Informed Decisions in Marketing 25:44 The Evolution of Marketing Trends and Strategies 31:37 The Impact of AI in the Marketing Industry 38:36 Connecting with the Audience's Problems and Offering Solutions 45:08 Constantly Seeking Improvement and Learning in Marketing About Mollie:

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for many of America’s most successful builders. Driven by her passion for marketing, she is devoted to sharing the stories of individual home building companies and the industry she loves. As a creative problem solver, Mollie is dedicated to contributing to a long-term solution to the labor shortage.

In 2021, she authored The House That She Built, a best-selling children’s book designed to spark conversation and curiosity around careers in STEM and Construction. Since then, The House That She Built has grown into an International Movement, which includes free academic lesson plans, a Girl Scout patch program, and the support of hundreds of individuals and companies. Mollie was recognized as the Sales and Marketing Professional of the year by the National Association of Homes Builders in 2022.

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