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Is ONCE enough?

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A panel discussion on 37signals' first ONCE product, the launch of Campfire ("pay for it once, install it, and run it on your own server"). Ian Landsman, Tyler Tringas, and Justin Jackson share what they expected to happen before the launch, what did happen, and what it means for indie hackers and bootstrappers who want to launch SaaS companies. Is this the end of SaaS?

Links:

I want to hear your thoughts:

If you listen to the episode, I'd be curious to hear your thoughts:

  • Can you think of a low-price, pay-once, on-prem software product that's succeeded? (The only one I could think of was ​Statamic CMS​)
  • Do you think a different Once product might have made more sales? What kinds of products do you think might work?
  • Did you buy Campfire? What did you buy it for? Are you using it as a chat tool for your company?
  • Other thoughts on our discussion.

👉 ​Leave a voicemail here​

🐦 Reply on Twitter

Timestamps:

  • (00:00:00) - "I appreciate that 37signals exists."
  • (00:01:58) - 37signals' influence in the bootstrapped startup space
  • (00:03:58) - What did we expect from the Campfire/Once launch?
  • (00:06:23) - DHH's tweet on Campfire sales – is that what we expected?
  • (00:09:49) - The Once model, philosophy, and Campfire's history
  • (00:17:21) - Misconceptions about what IT Managers want
  • (00:19:49) - How Campfire was marketed and positioned
  • (00:26:01) - Basecamp's PR, virality, and audience
  • (00:28:29) - Can you do customer research to validate demand?
  • (00:32:01) - The volume of sales as a success metric
  • (00:33:33) - The Potential for Campfire's expansion
  • (00:37:37) - Distribution opportunities with hosting providers
  • 00:39:31) - The intuition behind HEY Email's success
  • (00:43:42) - The Value of an Audience and Customer Overlap
  • (00:45:12) - The Compounding Advantage of Longevity
  • (00:49:54) - Scorecard

Thanks to our monthly supporters

  • Pascal from sharpen.page
  • Rewardful.com
  • Greg Park
  • Mitchell Davis from RecruitKit.com.au
  • Marcel Fahle, wearebold.af
  • Bill Condo (@mavrck)
  • Ward from MemberSpace.com
  • Evandro Sasse
  • Austin Loveless
  • Michael Sitver
  • Dan Buda
  • Colin Gray
  • Dave Giunta

🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn
how to start your own podcast!

★ Support this podcast on Patreon ★
  continue reading

159 episod

Artwork

Is ONCE enough?

Build Your SaaS

645 subscribers

published

iconKongsi
 
Manage episode 400153351 series 2121450
Kandungan disediakan oleh Transistor.fm. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Transistor.fm atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

A panel discussion on 37signals' first ONCE product, the launch of Campfire ("pay for it once, install it, and run it on your own server"). Ian Landsman, Tyler Tringas, and Justin Jackson share what they expected to happen before the launch, what did happen, and what it means for indie hackers and bootstrappers who want to launch SaaS companies. Is this the end of SaaS?

Links:

I want to hear your thoughts:

If you listen to the episode, I'd be curious to hear your thoughts:

  • Can you think of a low-price, pay-once, on-prem software product that's succeeded? (The only one I could think of was ​Statamic CMS​)
  • Do you think a different Once product might have made more sales? What kinds of products do you think might work?
  • Did you buy Campfire? What did you buy it for? Are you using it as a chat tool for your company?
  • Other thoughts on our discussion.

👉 ​Leave a voicemail here​

🐦 Reply on Twitter

Timestamps:

  • (00:00:00) - "I appreciate that 37signals exists."
  • (00:01:58) - 37signals' influence in the bootstrapped startup space
  • (00:03:58) - What did we expect from the Campfire/Once launch?
  • (00:06:23) - DHH's tweet on Campfire sales – is that what we expected?
  • (00:09:49) - The Once model, philosophy, and Campfire's history
  • (00:17:21) - Misconceptions about what IT Managers want
  • (00:19:49) - How Campfire was marketed and positioned
  • (00:26:01) - Basecamp's PR, virality, and audience
  • (00:28:29) - Can you do customer research to validate demand?
  • (00:32:01) - The volume of sales as a success metric
  • (00:33:33) - The Potential for Campfire's expansion
  • (00:37:37) - Distribution opportunities with hosting providers
  • 00:39:31) - The intuition behind HEY Email's success
  • (00:43:42) - The Value of an Audience and Customer Overlap
  • (00:45:12) - The Compounding Advantage of Longevity
  • (00:49:54) - Scorecard

Thanks to our monthly supporters

  • Pascal from sharpen.page
  • Rewardful.com
  • Greg Park
  • Mitchell Davis from RecruitKit.com.au
  • Marcel Fahle, wearebold.af
  • Bill Condo (@mavrck)
  • Ward from MemberSpace.com
  • Evandro Sasse
  • Austin Loveless
  • Michael Sitver
  • Dan Buda
  • Colin Gray
  • Dave Giunta

🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn
how to start your own podcast!

★ Support this podcast on Patreon ★
  continue reading

159 episod

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