#12: Q&A: Passive income, getting customers, and naming your business

Build a Badass Business with Diane Sanfilippo

Build a Badass Business with Diane Sanfilippo

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Kandungan disediakan oleh Diane Sanfilippo. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Diane Sanfilippo atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

12 days ago27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

10 years ago 19:27

MP3•Laman utama episod

In this episoside, I'm answering listener questions:

Jeffrey asks-

What different ways are there to reach a million people and generate passive income, and how would you go about it?

I am not exceptionally educated in nutrition or fitness. I am certified as a personal trainer. I am not sure if acquiring a more thorough education is a must in order to make this work.

Claudia asks-

What are some of your best strategies to get customers? And do you have a specific marketing strategy--like posting to social media X amount of times a day, amount of times you market your products, do you market in-person as much as online? Sorry, that's more than 1 question!

It's been a slow start to sell my online programs as well as get a larger client base. Thanks!

Sherry asks-

I am wondering about the pros and cons of using your own name or creating a business name.

I have a couple different websites that have their own names - one is entertainment that I do with my husband and the other is health related. I also do freelance copywriting, content, social media, and marketing consulting - I currently do that under my own name and I'm going back and forth on creating a business name for it.

55 episod

#Business #Marketing #Smallbusiness #Socialmedia #Diane Sanfilippo #Entrepreneur

Build a Badass Business with Diane Sanfilippo

#12: Q&A: Passive income, getting customers, and naming your business

Build a Badass Business with Diane Sanfilippo

71 subscribers

published 10 years ago

Kongsi

MP3•Laman utama episod

In this episoside, I'm answering listener questions:

Jeffrey asks-

What different ways are there to reach a million people and generate passive income, and how would you go about it?

I am not exceptionally educated in nutrition or fitness. I am certified as a personal trainer. I am not sure if acquiring a more thorough education is a must in order to make this work.

Claudia asks-

It's been a slow start to sell my online programs as well as get a larger client base. Thanks!

Sherry asks-

I am wondering about the pros and cons of using your own name or creating a business name.

55 episod

#Business #Marketing #Smallbusiness #Socialmedia #Diane Sanfilippo #Entrepreneur

Semua episod

Build a Badass Business with Diane Sanfilippo

1
#54: What I Can & Can't Teach You About Building a Successful Business 18:04

9 years ago18:04

18:04

Follow whatever it is that you're passionate about and live your truth in that There are not people who are sitting by who have been successful who want to spend every minute of their life telling you the steps to take because the truth is, nobody ever told us either. If you want to be an entrepreneur, you cannot expect handholding every step of the way. If you as the entrepreneur do not have self confidence, you're building a house on nothing. Learning the strategies of what to put in place is not what’s going to give you long term success. There is no such thing as perfect. We have to do the things that we are most interested in. you can’t have a business because you think it will earn money.…

Build a Badass Business with Diane Sanfilippo

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#53: Building a Business from Scratch with the Merrymaker Sisters 40:42

9 years ago40:42

40:42

Introducing our guest, the Merrymaker Sisters [1:18] Making the decision to work solely on the business [7:12] Streams of income as a blogger [13:02] Selling a product before making it [17:20] Future plans for the Merrymaker Sisters [23:46]

Build a Badass Business with Diane Sanfilippo

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#52: Five Tips for Better Food Photos on Instagram 9:55

9 years ago9:55

9:55

Garnish is important: It’s what takes a photo from being “ok” to looking that much more exciting, or a bit more thoughtful. Choose a plate or a vessel that isn’t too big: Make sure that whatever you have is really full, because that’s what makes it look interesting and exciting. Use natural light: If you’re wondering how to get the absolute best photos of your food, do not shoot them in the dark.…

Build a Badass Business with Diane Sanfilippo

1
#51: Blogging Etiquette Part 1 16:04

9 years ago16:04

16:04

Ask for permission before you ask for forgiveness. When in doubt, don’t. If you saw it, and you tweaked it and put it on your site, it’s not yours. Look outside of your direct community for inspiration, not inside of it. It’s fair to be inspired; you can’t help be see something and like it and be inspired. Make sure you are not stealing; that you’re being inspired. Don’t go pissing people off in your community; whatever your community is.…

Build a Badass Business with Diane Sanfilippo

1
#50: Rant: If you don't have $25...then stop talking and get to work! 12:27

9 years ago12:27

12:27

The more you complain about something, the more you put your time and energy and focus into it, the more that thing, if it’s positive or negative, will grow. There’s no reason why anyone should not have $25 to buy something that they think they really need or could really help them. Instead of coming to social media to talk about the fact that you can’t afford whatever it is; get to work! Get to work on your business. Why are you talking about it? Stop talking! Do something! If you can’t afford $25 to spend on a book, and you have time to complain about it on social media, you're wasting your time.…

Build a Badass Business with Diane Sanfilippo

1
#49: How to be more productive 10:11

9 years ago10:11

10:11

One of the keys to productivity is getting to know yourself. Getting to know yourself will make your life so much easier, and you’ll be able to accomplish the things you’re trying to accomplish in your business.

Build a Badass Business with Diane Sanfilippo

1
#48: Quick & Dirty or Slow & Calculated 11:42

9 years ago11:42

11:42

You learn so much more exponentially when you're taking a quick and dirty approach to something, because it forces you to figure things out. The value of the product that you’re selling really needs to speak almost for itself.

Build a Badass Business with Diane Sanfilippo

1
#47: Stop Criticizing & Start Creating 13:33

9 years ago13:33

13:33

Respect the process and the journey. Respect the individual and their experience. Making a critical judgment and constantly finding ways to pick thinks apart shows very little respect for the person, both the process and the journey, but also the experience that a person has.

Build a Badass Business with Diane Sanfilippo

1
#46: Design tools for non-designers & nutrition business systems 11:52

9 years ago11:52

11:52

Topics: 1. If you’re inspired by something when you saw it, don’t look at it when you create whatever it is that you’re going to create.2. I would take your own lens, filter, experience; your own angle on things, and use that to filter what it is that you’re teaching.

Build a Badass Business with Diane Sanfilippo

1
#45: Is self-doubt holding you back? 11:48

9 years ago11:48

11:48

Topic1. You’re not that special. if you’re going through a struggle, someone else has too.2. If one person reads what you wrote, and their life is better for it, isn’t that enough? 3. If you’re in it because it’s a business, then your 'why' is kind of off.

Build a Badass Business with Diane Sanfilippo

1
#44: Interview with Dan Antonelli, insights from 20 years in business 57:48

9 years ago57:48

57:48

Topics:1. Introducing Dan Antonelli [2:40]2. Hiring his first employee [10:34]3. The spirit of a good entrepreneur [22.24]4. How Diane started working for Dan [32:14]5. What Dan learned from Diane [44:37]

Build a Badass Business with Diane Sanfilippo

1
#43: How to create original content (and what NOT to do)! 17:59

9 years ago17:59

17:59

Topics:1. If you take your edge, your experience, or your perspective and put that spin on the topic, then you’re going to create something that’s unique.2. Focus on what you want to create and put out into the world with a positive vibe, not a negative one.

Build a Badass Business with Diane Sanfilippo

1
#42: Time Management Tips 18:32

9 years ago18:32

18:32

Topics: 1.To feel fulfilled as a solo-preneur, get something done each day that contributes to a bigger project or a bigger goal.2. If, "write an eBook" is on your to-do list, you’re never going to get it done. Books don't get written that way. Break work up into actionable chunks, then check them off day by day.3. Part of being an entrepreneur and working for myself is not setting an alarm.…

Build a Badass Business with Diane Sanfilippo

1
#41: Q&A - Networking groups, digital product security, and getting focused! 17:23

10 years ago17:23

17:23

Topics 1. As an entrepreneur, you have to listen to - and work on honing - your instincts.2. Instead of trying to carve out a niche or doing something that’s super broad; start to work with people one on one in small groups.3. How can I help people on a small scale to reach them on a deeper level?

Build a Badass Business with Diane Sanfilippo

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#40: Interview: Passive Income with Sylvie McCracken 41:07

10 years ago41:07

41:07

Topics: 1. How long did it take to become “real” [2:50]2. Shifting from blogging to a business [9:13]3. Passive income with eBooks [12:39]4. Advice for those who don’t know where to get started [19.34]5. What to use for free content and what to sell [25:52]6. Using social media in your business [30:35]7. Sylvie’s video eCourse details [35:01]…

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#12: Q&A: Passive income, getting customers, and naming your business