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A Retailer's Secret Weapon: How A Simple Playlist Can Increase Sales by 10% - Dean Cherny
Manage episode 428387442 series 3558204
Kandungan disediakan oleh Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye.
Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and... this probably sounds a little woo-woo, But the energy was just... All Wrong I couldn't pinpoint it at the time, but as I quickly walked around looking for the pink shirt (which I never did find), it all felt a little off. So off is exactly what I did. I headed out of that store, with my money in my wallet.
Fast forward a couple of weeks later, and I was chatting with Dean and he was telling me about how music makes such a difference for retail stores. It was during this conversation, that it all clicked. I didn't realise it at the time, but that "cute little boutique" felt dead, because there was no music - no ambiance.
But the real kicker came when Dean told me that stores with THE RIGHT playlist, typically see an increase in sales of TEN PERCENT.
Say what now? 10% more sales, just for knowing what to play? I'm all for that.
But how do you know "what's right", so you can cash in?
Listen in and find out.
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The impact of music in retail stores. 0:02
Starting a music business, 34 years in the making. 1:43
Music in retail stores and its impact on staff and customers. 7:12
Using brand archetypes to inform music choices for a clothing brand. 12:55
Leadership, creativity, and music preferences. 18:17
Music's impact on retail sales, with studies showing positive results for "right fit" music. 21:38
Music selection and censorship in retail stores. 27:41
Music licensing and compliance for retail stores. 32:26
Music and digital signage for retail stores. 38:42
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Full article: https://salenaknight.com/a-retailers-secret-weapon-how-a-simple-playlist-can-increase-sales-by-10-dean-cherny/
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