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Packaging and Sustainability: Best Practices from Design Expert Denisa Parker
Manage episode 450296527 series 2798978
Kandungan disediakan oleh Vicki Weinberg. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Vicki Weinberg atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
So you have created your product - but have you thought about the packaging?
It is easy to forget that packaging plays a crucial role in the customer experience and can significantly influence purchasing decisions.
This week my guest is Denisa Parker, a brand designer and founder of Kind and Ivy, a design studio that works with product-based and e-commerce businesses to help them stand out in their industry and show the value of their product through branding, packaging and website design.
Denisa joins Vicki Weinberg to discuss the importance of thoughtful packaging, particularly in relation to sustainability and brand identity. We explore how packaging should not only protect the product but also tell a story and create a memorable experience for customers. Denisa emphasizes the need for packaging to reflect the values of the brand, especially in today's market where consumers increasingly prioritise eco-friendly options. Throughout the conversation, we share practical tips for entrepreneurs looking to enhance their packaging strategy while maintaining cost-effectiveness.
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