Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Kandungan disediakan oleh Brilliant Branding and Tungsten Branding. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brilliant Branding and Tungsten Branding atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Your Brand Story Part II - Keeping Your Story Straight
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Manage episode 191458489 series 1583970
Kandungan disediakan oleh Brilliant Branding and Tungsten Branding. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brilliant Branding and Tungsten Branding atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
As companies grow and evolve over time, their products and services diversify. Keeping a clear, coherent and authentic message requires an honest examination of your core purpose and mission. By aligning with your pivot point, your reason for being, you can create and maintain a compelling story line -- one that your customers can readily relate to, respond to and believe in. Trust is one of the most valuable brand assets. So keeping your story straight is paramount to winning and keeping loyal customers. In today's show we'll delve into what makes for a good company story, discuss examples of companies with broken stories, and share tips on creating and fixing existing stories. Join us as we help shine the light on brilliant branding practices!
…
continue reading
36 episod
MP3•Laman utama episod
Manage episode 191458489 series 1583970
Kandungan disediakan oleh Brilliant Branding and Tungsten Branding. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brilliant Branding and Tungsten Branding atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
As companies grow and evolve over time, their products and services diversify. Keeping a clear, coherent and authentic message requires an honest examination of your core purpose and mission. By aligning with your pivot point, your reason for being, you can create and maintain a compelling story line -- one that your customers can readily relate to, respond to and believe in. Trust is one of the most valuable brand assets. So keeping your story straight is paramount to winning and keeping loyal customers. In today's show we'll delve into what makes for a good company story, discuss examples of companies with broken stories, and share tips on creating and fixing existing stories. Join us as we help shine the light on brilliant branding practices!
…
continue reading
36 episod
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