286: The Dark Side of Online Business: Luxury Marketing, Income Claims, and Get Rich Quick Schemes with Maggie Patterson

Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better.

In this episode, we talk about:

• What online business has in common with cults, MLMs and self-help culture
• Scammy online business practices to watch out for both from a consumer standpoint
• How you can better market your business without hopping on these “trends”
• What luxury lifestyle marketing is and why it works
• The problem with super expensive coaching and masterminds
• The evolution of online business over the last decade

You're going to love this conversation as much as I did. It’s jam-packed, so let’s dive in!

Links Mentioned:

- Read the full shownotes: https://elizabethmccravy.com/286

- Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

- Check out Maggie Patterson’s Website: https://bsfreebusiness.com/

- Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness

- Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz

- Join Booked Out Designer: https://elizabethmccravy.com/bod

- Join Podcast Sucess Blueprint: https://elizabethmccravy.com/psb

My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM