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Kandungan disediakan oleh The WallBreakers and James Scully. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The WallBreakers and James Scully atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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BW - EP158—007: Christmas Weekend 1944—Christmas Day with the Cavalcade of America

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Manage episode 454371833 series 2494501
Kandungan disediakan oleh The WallBreakers and James Scully. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The WallBreakers and James Scully atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Cavalcade of America’s sponsor, The Du Pont Company, had profited from gunpowder during the first World War. Years of bad press led them to hire the ad agency Batten, Barton, Durstine, and Osborne. They wanted a brand perception change. The Cavalcade of America was the answer. In 1944 The Cavalcade of America was in the midst of a thirteen-year primetime run on NBC. Sponsored by Dupont, the program dramatized history and historical fiction, focusing intensely on the war at home and abroad. On Christmas night at 8PM, Walter Huston emceed a program called “America For Christmas” which took listeners around the country to showcase all the things that made different states in the United States so unique.
  continue reading

551 episod

Artwork
iconKongsi
 
Manage episode 454371833 series 2494501
Kandungan disediakan oleh The WallBreakers and James Scully. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The WallBreakers and James Scully atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Cavalcade of America’s sponsor, The Du Pont Company, had profited from gunpowder during the first World War. Years of bad press led them to hire the ad agency Batten, Barton, Durstine, and Osborne. They wanted a brand perception change. The Cavalcade of America was the answer. In 1944 The Cavalcade of America was in the midst of a thirteen-year primetime run on NBC. Sponsored by Dupont, the program dramatized history and historical fiction, focusing intensely on the war at home and abroad. On Christmas night at 8PM, Walter Huston emceed a program called “America For Christmas” which took listeners around the country to showcase all the things that made different states in the United States so unique.
  continue reading

551 episod

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