Jitendra Chouksey - Founder and CEO, Fittr

Breaking Investment Stereotypes with Rajkumar Singhal

We are kicking off a brand new series called Founder Series. Here at Founder Series we will be calling founders , CEOs and builders who have created world class businesses and deep dive into them.

My guest for today is Jitendra Chouksey. JC is a first-generation entrepreneur and Founder and CEO of Fittr, a community-driven online health and fitness platform. He took a simple idea of helping his friends and family get fit over WhatsApp and Facebook, and turned it into a 100-million-dollar enterprise. Today, Fittr has trained and transformed more than 200,000 people around the globe, provided jobs to over 600 people, and has democratized fitness. With a community spanning over 104 countries and 2.5 million people, Fittr is one of the hottest Indian startups backed by the likes of Suniel Shetty and Sequoia Capital. JC’s vision of the community stemmed from his intent to offer a safe and judgement-free environment for people. He aims to transform over 50 million people and create 100,000 jobs through Fittr. A winner of the BusinessWorld Young Entrepreneur Award 2020, JC is a certified Sports Nutritionist from International Sports Sciences Association (ISSA) and has an Engineering degree in IT.

For this episode I am also joined by my co founder, Mihir Patki who is very passionate about nutrition in same way as investing. He has been one of the early believers in Fittr as well.

This episode is brought to you by multipie.co where we believe Investing is an ignored life skill. Multipie is building up a platform where people can form communities and learn, share , collaborate on growing their wealth using the right tools. We want your hard earned money to work for you

Show notes:

0:00 - Introduction

2:31 - JC's life journey

9:01 - Why JC did not like Y Combinator?

11:36 - How Fittr stayed profitable even after giving sharing secret sauce in public?

13:45 - Culture development in Fittr community?

15:53 - Fittr's exploration in mental health and kids' fitness

17:54 - Transformation challenges between TC1 and TC13

20:14 - JC's hacks to change anyone's life

22:24 - Ups and Downs in Fittr's journey.

26:02 - How did JC imbibe rich culture in Fittr community?

29:08 - JC's early team and co-founders

36:52 - Suniel Shetty's impact on JC's life

40:02 - What will Fittr do with series A funds?

44:26 - Important numbers, metrics and future goals of Fittr

46:37 - Bursting myths about fitness

47:58 - Quick game on parallel between Investing and fitness

55:57 - JC's personal investing plans

59:04 - JC's advice for his 20-year-old self