Artwork

Kandungan disediakan oleh Jeremy Au. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jeremy Au atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !

Startup Customer Personas & Long Game Marketing– E530

35:56
 
Kongsi
 

Manage episode 464083358 series 3243141
Kandungan disediakan oleh Jeremy Au. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jeremy Au atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Jeremy Au explored the intricacies of understanding customer personas and the challenges of market research. He emphasized the importance of creating nuanced personas for effective marketing, distinguishing them from harmful stereotypes by grounding them in real customer behaviors and needs. He shared insights on the pitfalls of traditional survey methods, particularly how timing and context can lead to inaccurate data, as seen in an example where sober participants misrepresented their preferences for draft beer. Jeremy also analyzed the economic mechanics of customer lifetime value, citing a Southeast Asian SaaS company that generated $100,000 per customer lifetime by charging $1,000 monthly with a 75% margin and a 10-year average retention. Additionally, he discussed Disney's long-term marketing strategy to cultivate lifetime loyalty across generations, contrasting it with the scarcity-driven luxury branding of Hermès and its Birkin bags.

Watch, listen or read the full insight at https://www.bravesea.com/blog/marketing-personas-loyalty

Get transcripts, startup resources & community discussions at www.bravesea.com

WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e

TikTok: https://www.tiktok.com/@jeremyau

Instagram: https://www.instagram.com/jeremyauz

Twitter: https://twitter.com/jeremyau

LinkedIn: https://www.linkedin.com/company/bravesea

Spotify

English: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T

Bahasa Indonesia: https://open.spotify.com/show/2Vs8t6qPo0eFb4o6zOmiVZ

Chinese: https://open.spotify.com/show/20AGbzHhzFDWyRTbHTVDJR

Vietnamese: https://open.spotify.com/show/0yqd3Jj0I19NhN0h8lWrK1

YouTube

English: https://www.youtube.com/@JeremyAu?sub_confirmation=1

Apple Podcast

English: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464

  continue reading

541 episod

Artwork
iconKongsi
 
Manage episode 464083358 series 3243141
Kandungan disediakan oleh Jeremy Au. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jeremy Au atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Jeremy Au explored the intricacies of understanding customer personas and the challenges of market research. He emphasized the importance of creating nuanced personas for effective marketing, distinguishing them from harmful stereotypes by grounding them in real customer behaviors and needs. He shared insights on the pitfalls of traditional survey methods, particularly how timing and context can lead to inaccurate data, as seen in an example where sober participants misrepresented their preferences for draft beer. Jeremy also analyzed the economic mechanics of customer lifetime value, citing a Southeast Asian SaaS company that generated $100,000 per customer lifetime by charging $1,000 monthly with a 75% margin and a 10-year average retention. Additionally, he discussed Disney's long-term marketing strategy to cultivate lifetime loyalty across generations, contrasting it with the scarcity-driven luxury branding of Hermès and its Birkin bags.

Watch, listen or read the full insight at https://www.bravesea.com/blog/marketing-personas-loyalty

Get transcripts, startup resources & community discussions at www.bravesea.com

WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e

TikTok: https://www.tiktok.com/@jeremyau

Instagram: https://www.instagram.com/jeremyauz

Twitter: https://twitter.com/jeremyau

LinkedIn: https://www.linkedin.com/company/bravesea

Spotify

English: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T

Bahasa Indonesia: https://open.spotify.com/show/2Vs8t6qPo0eFb4o6zOmiVZ

Chinese: https://open.spotify.com/show/20AGbzHhzFDWyRTbHTVDJR

Vietnamese: https://open.spotify.com/show/0yqd3Jj0I19NhN0h8lWrK1

YouTube

English: https://www.youtube.com/@JeremyAu?sub_confirmation=1

Apple Podcast

English: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464

  continue reading

541 episod

Semua episod

×
 
Loading …

Selamat datang ke Player FM

Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.

 

Panduan Rujukan Pantas

Podcast Teratas
Dengar rancangan ini semasa anda meneroka
Main